Overview
Home & Money Seller Leads is our robust seller lead generation solution, leveraging the trusted Home & Money home value website to attract and deliver high-intent homeowners actively seeking their home’s value. Every lead includes a verified phone number, giving you a consistent pipeline of potential sellers ready to take action.
How it Works
Step 1 | Lead Targeting We take your targeting preferences and turn them into high-performing campaigns—strategically reaching homeowners who have signaled they're ready to sell. |
Step 2 | High-Intent Sellers Homeowners visit a Home & Money home value site and complete a short form to collect information and verify their phone number before receiving an automated home valuation. |
Step 3 | Verified Leads Leads indicating they are selling and/or buying—including a verified phone number—are sent directly to your BoldTrail CRM for immediate follow-up. |
What You Get
✅ Exclusive seller leads
✅ High seller intent – homeowners curious about their home value
✅ Phone-verified contact details
✅ Integrated lead delivery into your system
✅ Ongoing lead support and lead status tracking
Best Practices
Watch the Bold Academy Course
Watch for the email to setup a Success Call with our Growth Strategy Team
Follow up with leads quickly—speed is key for converting seller leads.
Personalize your outreach based on their home details or neighborhood.
Update lead statuses in your CRM to stay eligible for future referrals.
How to Purchase
Click here to enter your email address to schedule time with an expert or call now to inquire about seller leads in your target market: (843) 517-8144.
Best Practices Post Purchase
Watch the Bold Academy Course
Watch for the email to setup a Success Call with our Growth Strategy Team
Follow up with leads quickly—speed is key for converting seller leads.
Personalize your outreach based on their home details or neighborhood.
Update lead statuses in your CRM to stay eligible for future referrals.
Frequently Asked Questions
How are leads verified?
Leads go through a phone verification process.
Where do these leads come from?
Homeowners visit the Home & Money home value website and complete a short form. Their contact information is verified, and they have indicated they are selling and/or buying. They are aware that they will be contacted by an agent.
How many leads will I get?
Lead volume depends on your market and budget, but you’ll receive only verified seller leads within your chosen area.
Do I need to configure anything?
No setup is required. Once you activate the product, we handle everything. Once the campaign is live, an email will be sent saying that it has started and that leads will start hitting your CRM. This email tells you where to find a course in Bold Academy, and requests that you schedule a success call with the Growth Strategy team, to talk through how things are going and ensure you are set up for success.
What if I don’t see leads right away?
Lead flow may vary by area. If your market has low seller volume, it might take longer to receive your first lead.
Are these leads exclusive to one agent or shared?
These leads are exclusive to the receiving agent.
Where do leads go once they’re generated?
Leads are delivered directly to CRM with Contact Source: HomeAndMoney, and the hashtag “HomeAndMoney_Seller” or “HomeAndMoney_Buyer"
Need Help?
For questions or setup support, contact our Support team at support@insiderealestate.com or chat with us in-app.
Want expert help converting leads? Ask about our coaching or concierge options.