Who is Union Street Media?
Union Street Media (USM) is a premium website partner specializing in enterprise real estate brokerages. With 26 years of experience in the industry, they build custom, SEO-optimized brokerage websites designed to drive leads and reflect your brand. When you partner USM with BoldTrail, your company website and agent sites work together seamlessly—creating one unified ecosystem for lead capture and management.
How the Integration Works
Here's what makes this partnership powerful: website activity on a USM site behaves exactly like activity on a BoldTrail site. That means everything syncs automatically, and you get the full power of BoldTrail's automation and lead routing.
Three things happen automatically:
Roster data syncs from BoldTrail to your USM website — Your agent roster, office locations, and team information stay up-to-date on your company website without manual work.
Leads captured on your USM website flow into BoldTrail — Every contact form submission, inquiry, and lead generated on your website automatically appears in your BoldTrail CRM, ready for assignment and follow-up.
Website activity is captured in BoldTrail — Property views, saved properties, saved searches, showing requests, and other visitor engagement is logged in BoldTrail just like any other lead activity. This means it can trigger automations, listing alerts, and lead routing rules.
The result? Your company website and agent sites function as one integrated lead generation and management system.
What to Expect
Building a custom USM website is a real engagement with their team. It's not a quick setup—it typically takes a minimum of six weeks from start to launch. Here's why: their team works closely with you on design, SEO strategy, hyperlocal content, and ongoing digital marketing support.
Once your site is live and connected to BoldTrail, the integration kicks in automatically. But getting there requires genuine collaboration between your brokerage and their team.
Is USM Right for Your Brokerage?
Union Street Media is the best fit for brokerages who:
Want a premium, custom-designed company website that reflects your brand
Need enterprise-level SEO expertise and strategy
Have 50+ agents and want high-touch digital marketing support
Value hyperlocal content and proven lead generation tactics
Want your website and CRM working together as one system
If you're a smaller brokerage (1-50 agents) looking for a professional website solution, USM also offers more affordable templated options with solid design and SEO fundamentals.
How to Get Started
If you think Union Street Media is the right fit for your brokerage, reach out to your Success Manager to express interest. Inside Real Estate manages this partnership and will make the introduction, ensuring a smooth engagement from start to finish.
Better on BoldTrail. When you choose BoldTrail, you get access to best-in-class partners like Union Street Media who extend the power of your CRM. Explore more of our integration partners and build the tech stack that works for your business.