Who is Union Street Media?
Union Street Media is BoldTrail's premium website partner for brokerages looking to go deeper on custom design and SEO performance. Union Street Media builds and hosts your company website while BoldTrail powers your agent sites and CRM—and the two work together seamlessly, creating one unified ecosystem for lead capture and management.
How the Integration Works
Here's what makes this partnership powerful: website activity on a Union Street Media site behaves exactly like activity on a BoldTrail site. That means everything syncs automatically, and you get the full power of BoldTrail's automation and lead routing.
Three things happen automatically:
Roster data syncs from BoldTrail to your Union Street Media website — Your agent roster, office locations, and team information stay up-to-date on your company website without any manual work.
Leads captured on your Union Street Media website flow into BoldTrail — Leads captured on your Union Street Media site will follow your existing BoldTrail lead routing rules, including routing based on listings viewed. Every contact form submission, inquiry, and lead generated on your website automatically appears in your BoldTrail CRM, ready for assignment and follow-up.
Website activity is captured in BoldTrail — Property views, saved properties, saved searches, showing requests, and other visitor engagement are logged in BoldTrail just like any other lead activity, and can trigger automations, listing alerts, and lead routing rules.
The result? Your company website and agent sites function as one integrated lead generation and management system.
What Union Street Media Can Power
Union Street Media can handle more than just your top-level company website. They can also build and host office and team subdomain sites, as well as individual agent websites on vanity domains. If they do, BoldTrail retains the agent subdomain so that listing alerts and market reports continue to work as expected.
How to Get Started
Ready to learn more? Reach out to your Success Manager — they'll help you figure out if Union Street Media is the right fit and what getting started looks like for your brokerage.
Better on BoldTrail: When you choose BoldTrail, you get access to best-in-class partners like Union Street Media that make you more successful. Explore more of our integration partners and discover what works best for your business.