What is MarketReel?
MarketReel is a fully automated video tool that turns live MLS market data into personalized, hyper-local video updates for your contacts. It's designed to keep you top-of-mind all year long, with no production effort on your part—no cameras, no scripts, and no editing.
Every month, MarketReel generates a unique, 60-second AI-narrated video for each eligible contact and delivers it directly to their inbox. Each video acts as a conversation starter designed to earn you the meeting.
How does MarketReel work?
MarketReel is a "set-it-and-forget-it" system. Once you subscribe, it runs automatically in the background using three steps:
Syncs with your database. MarketReel connects directly to your BoldTrail database. To determine what local data to show each client, it uses Smart Neighborhood Mapping, which looks at the Market Reports you've already set up for your contacts to identify the geographic areas and zip codes they care about most.
Generates a unique video. Using a scalable rendering engine, MarketReel pulls live MLS data and builds a 100% unique video for each contact. Every video addresses the client by name and uses AI narration and animated visuals to break down their local market shifts.
Delivers the update automatically. Each contact receives their custom video every month. The video is hosted on a custom-branded landing page featuring your headshot, logo, contact details, and a call-to-action that routes viewers back to your website.
What will my contacts experience?
Your contacts receive an automated monthly email that feels like a personal message from you.
The email: Contacts see a personalized subject line, such as "[First Name], your [Month] [Neighborhood/City] market video snapshot is ready to watch."
The video: A 60-second video breaking down metrics like median price, days on market, and active listings for the contact's specific area.
The branding: Every video and landing page is wrapped in your personal agent branding, positioning you as the local market authority.
How do I track who's watching?
MarketReel doesn't just send videos—it tracks who's paying attention. When a contact watches their video, that engagement is logged directly in your BoldTrail contact timeline. This gives you a real-time list of contacts who viewed their video and when, so you know exactly who to follow up with.
What do I need to get started with MarketReel?
To get the most out of MarketReel, you should have an active BoldTrail database with at least 100 contacts, and a meaningful portion of those contacts should be enrolled in a Market Report. Those existing Market Report alerts act as the data source for MarketReel's geographic targeting.
Does MarketReel work for Canada?
Yes, you will put the location your seller or buyer is interested in via the Market Report area. The options there are neighborhood, city, area, zip and will show you a drop down of what your MLS has available for locations.
Can I manually edit the videos or data points?
No, you cannot manually edit the videos or data points. MarketReel is an automated, high-volume nurturing tool built to remove the friction of content creation. It uses data from your MLS to spark your contact's interest and prompt them to reach out.
Note: If you want granular control over every image or data point in your client communications, this automated system may not be the right fit.
Where does MarketReel's data come from?
MarketReel's data comes from your MLS—the same data source shared in your Market Reports.
What if the automated data isn't exactly how I would present it?
The primary goal of MarketReel is to spark a conversation, not to replace your expertise. Even if the automated data differs slightly from how you would present it, it's meant to prompt your contact to reach out. Once they reply, the video has done its job—giving you the opening to add your own local expertise and home-level context.
How much does MarketReel cost?
MarketReel costs $79/month at the standard retail price.
Is there a limit to how many contacts MarketReel can send to?
No, there is no limit to how many contacts MarketReel can send to. You can set up as many contacts as you wish, and you can continue adding new contacts to MarketReel each month.