Website Market Reports include a visual summary of area-specific statistics like the number of new listings, price reductions, average list price, etc.  Your leads can view market reports themselves at any time by clicking the Market Report link from the search results on your website. Upon viewing the report, they can also subscribe to receive a monthly report for that area.

Where To Find The Market Report

The page your contacts will access market reports on is located in a link, within the search tools of your kvCORE website. Of course, you could also send them a link directly.

It's located at: https://your_website_address/market-report.php
 
If you generate a market report squeeze link (explained later), it will direct your potential leads or clients to the actual report page without making them go through any of these steps. 

To access it from the homepage, begin by accessing the advanced search options:

Then, click on the market report link:

Depending on your Search Layout, it can be in different locations on the page.

Here, you will be prompted to enter an area.

After entering an area, if the user is not already logged in, they will be prompted to register to access the report. This creates a new lead if they don't already exist in your kvCORE database.

The first section of the report contains a header with your information.

This contains the first group of data points:

  • Homes for Sale

  • Price Per Sq Foot

  • Off Market Listings

  • Number Of Days On Market

  • Number Of Price Reductions

  • Average List Price

Each stat is compared to the previous month and is represented as a percentage. For example:

The average list price in this area is $769,281. It has decreased 0.9% since last month.

The next section of the report contains 3 different sections for "Most expensive", "Popular Listings" and "Recent Listings" properties in which all are clickable to quickly access the details.

In the middle of the page, there is an option to "Learn More" which requests Seller Services to directly ask the Agent a question -

Finally, at the bottom of the report, there is a Subscribe option that allows the Lead to subscribe to future reports.

  • If the user clicks 'subscribe' they will be subscribed to a monthly automatic email that will link them to this page.

Where Does the Information In the Market Reports Come From?

  1. The total number of listings on the feed that are in the selected area.
    (This only includes Single Family, Townhomes, Condos)

  2. The total number of listings that are new to the feed, have dropped from the feed, and how many days (on average) they were on the feed (in the last 30 days).
    (This only includes Single Family, Townhomes, Condos)

    Compared to the previous 30-day period.

  3. The average list price of all Single Family/Townhomes/Condos that were on the feed in the past 30 days.

    Compared to the previous 30-day period.

  4. The total number of price reductions (in the past 30 days).

    (This only includes Single Family, Townhomes, Condos)

    The total sum of all listings prices divided by the total sum of all sq footage.

    (This only includes Single Family, Townhomes, Condos)

  5. Listings with the highest number of views (in the past 30 days) across all kvCORE sites, in all accounts.

    (This only includes Single Family, Townhomes, Condos)

Manually Add Or Manage Market Reports

At any time, you can manually subscribe a contact to market reports. Offering to send them a regular market report is a great way to get a conversation going.
 
Similarly, you would also prompt people to get set up on search alerts to get a detailed list of properties sent to them that are new or updated on the market. 

To manually add or manage a market report, open the details of a contact from within kvCORE.

You can assign, change or remove market reports on the right-hand side of a contact's profile.

Click the '+Add' button to access the controls. Click 'Add Report' and enter an area and interval. You can add additional reports as needed.

After a report is added, you can click on the pencil icon to update the area or interval. Click on the gray 'X' on the bottom right of the controls to remove the Market Report if necessary.

You can also send that specific report at any time as long as the lead is subscribed.

Anytime a report is added or removed, it will be recorded in the contact's timeline.

Automatic Monthly Home Valuation Report

If your website offers your leads the chance to find their home’s value, after they fill out that request, they will automatically be subscribed to receive a monthly update on that valuation that also includes the market report for their zip code.

You can generate links to subscribe to your market reports. These could make for great advertisements or bonuses to the services you offer potential clients.

Simply set the parameters of the market report and generate a link. They will land on the market report page, where they can subscribe to future reports if they want.

First, navigate to the 'Lead Engine' tab and select 'Build Squeeze Page'. Next, click the 'Market Report' tab at the top.

Location - Begin typing and select the location you want the report to cover.
Source - Set the lead source should someone submit their information to your website.
Hashtag - Set the hashtag should someone submit their information to your website.
Generate Link/Reset - Click the 'Generate Link' button to create the links to copy and post to social media or your advertising sources. Two link types are available: short links which are useful for texting, and direct links which are needed for advertising platforms or to avoid getting blocked by social media spam filters.

At this time there is only a Default image when posting onto Facebook with the Market Report Squeeze pages.

Please Note: A market report for any given area will include statistics that are based on ALL available listings in that area, which can be across multiple MLS's. Market report data is not limited to just the MLS the Agent is a part of. This means that the statistics they see will vary from the statistics they see for their MLS alone.

Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing kvcore@insiderealestate.com!

 

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