The facebook pixel is a tool used with the facebook ads manager to track the statistics of your website and to help better manage your facebook advertisement performance. It's an advanced tool similar to Google Analytics.

Prerequisites:

Assuming you have a facebook advertising account setup...

There are two things you need to do for a successful pixel installation and test.

Step 1: Login to Ads Manager

Follow this link in the Facebook for Business section, and click on 'Go To Ads Manager.'

Step 2: Access Pixel Setup

Using the search box at the top, you can type in 'pixel' to access the pixel setup page.

This will bring you to where you can click to get started on setting up a pixel. On the popup, choose to install the pixel yourself.

Step 3: Copy & Paste Code Part 1.

Scroll down to step 2 in the pop up instructions and click to copy the first part of the pixel.

Now, go straight to your web & idx settings for kvCORE, and scroll down to the 'header' section of your website settings. Paste your pixel there.

  1. Click on 'Web & IDX' on the left:
  2. Click 'Edit Settings'
  3. Scroll down to 'Custom Header' and paste your pixel.

You have part one of your pixel installed. This part tells Facebook every time someone visits your website, in a stat called 'PageView.' A PageView is tallied each time someone opens your kvCORE website. So, now we can test that.

Step 4: Test Your Pixel, Part 1.

Open your kvCORE website in a new tab.

(If you click on your main menu at the upper right, you can click on your kvCORE URL to open it.)

Now, when viewing your site, you should see your pixel extension light up with a green indicator!

If you do not see the green indicator

There are a couple of reasons. First, make sure you disabled any adblockers on your kvCORE URL as mentioned at the top of this guide. Secondly, it's possible that although you saved your pixel in website settings, the site may not yet be updated. Try holding down the ctrl/cmd key on your keyboard, and pressing the 'F5' button at the top of your keyboard to re-download the website. If this still doesn't work, your website may in fact be cached, and you'll need to wait till later to double check it, or restart Chrome. In lieu of restarting, I would first continue on past this testing step and proceed with the rest of the install guide, and then restart your Chrome after installing the second part of the pixel, then test.

Clicking on the Pixel Extension, we can see that the 'PageView' was detected appropriately.

Step 5: Copy & Paste Code, Part Deux.

Navigate back to your Pixel tab, to continue.

Click on the continue button at the bottom of the setup popup.

At this stage, you are presented with information about Facebook Events. Now, the standard pixel we installed tracks page views. The event code tracks when something happens, and reports that as well.

For our purposes, and especially for Advertising purposes, we want to tell Facebook whenever we successfully generate a lead. This requires an event code, that has to be installed in a special place.

In the kvCORE website settings, you will find the 'Conversion Code' box further down the page underneath the 'Custom Header' box. This code will 'fire' or activate whenever a new lead is generated.

At this point, the customization options within the Facebook platform are immense. But, to get you started, you can use the pre-defined event 'Generate Lead.' 

<script>
fbq('track','Lead');
</script>

This pre-built script is automatically going to tally up 'Lead' numbers as new leads sign up on your kvCORE site.

Go back to website settings, and paste your code into the 'Conversion Code' box. Don't forget to click 'Save!'

Step 6: Test Your Pixel, Part 2.

Open your kvCORE website in a new tab again. Make sure that it says 'Login' at the top left of your site. 

Play around on your site, browsing listings, until you get the registration popup as a New Lead would.

Enter an email address and a phone number to create a test lead.

After successfully registering, you'll see your pixel helper update with a new green number. In my case, a '4'.

Not only has it recorded a page view, but it also recorded a new lead registration.

If you are seeing this, your basic FB pixel is setup!

If you are not experiencing this, but have followed all of the instructions, and installed both codes, close your chrome browser and re-open it. Your pixel code might not yet have been published to your kvCORE site after saving it.

Pixel Data

Going forward, in your Facebook Ads Manager, you can access your Pixel reports here:

This will show you all of your pixels, and a summary. Click on details to see your specific stats:

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