Below are 23 different methods to drive leads, build YOUR Sphere of Influence (SOI), and grow your business.
Each section is equally important.
It may help to think of this as a recipe for success and each item within the sections is an ingredient that will make the whole dish more delicious and satisfying.
This content is designed to help you start leveraging k+TEAM to drive business.
Section 1: Build Your SOI by Importing Leads & Contacts
Summary
Be proactive and gather your Sources (LinkedIn, Outlook, Facebook, etc)Set reminders to yourself to pull new reports each quarter from sources such as LinkedIn, Facebook, etc so your SmartCRM is up to date
Import the leads & contacts - Let us do the ‘heavy lifting’ of Imports while you’re handling daily businessThis free service* allows you the ability to partner with a k+TEAM Lead Configuration Specialist (LCS) instead of you having to handle DIY Lead ImportsThe Lead Configuration Specialist service is available via the Admin (Broker) Dashboard only*PRO TIP: Use Status and Hashtag to further define the type of contact for easy sorting. This will allow the Hashtag organization to help you locate niche, targeted groups of contacts.
Tools Used In Section 1
1.1 - Importing Leads & Contacts
How To Do It
Connecting Email Lead Forwards (Realtor, Trulia, any email forwarding lead source directly into K+)
1.2 - Add LinkedIn Contacts To SOI
How To Do It
1.3 - Add GMail Contacts to SOI
How To Do It
1.4 - Add Facebook Contacts to SOI
How To Do It
1.5 - Add MLS Prospects into SOI
(current contacts within MLS download)
How To Do It
If you have MLS prospects, download them and add to SOI
1.6 - Add Outlook Contacts to SOI
How To Do It
1.7 - Configure Zapier
Tools Used
How To Do It
Configure Zapier Integration (this will come in handy when you get into advanced tactics for driving leads within Section 3)
Zapier is an app that helps bridge data from our resource to another. This will allow you to set up information on social media such as Facebook for lead generation, and have the new leads flow directly onto your dashboard
Section 2: The Basics Of Lead Generation
By now you have taken the steps of importing your lead sources into k+TEAM by taking the steps of using our Lead Configuration Specialist or completed a DIY lead import, as well as connected your email lead forwarding sources directly into K+. Section 1: Build SOI by Importing Leads and Contacts helps you build that strong foundation of your SOI and lead sources. Section 2: The Basics of Lead Generation, helps you continue building those segments.
Summary
Build Your Sphere of Influence by Continually Growing Your PipelineThe following techniques use different tools within k+TEAM you can employ for lead generationThese can be used for Organic (free) lead generation or DIY Pay Per Click lead generation
The working knowledge & execution of these techniques will prepare you for Section 3: Advanced Tactics for Driving Leads
Tools Used In Section 2
2.1 - Use Open House App for Buyers & Sellers
How To Do It
Make sure you have created an Open House Drip campaign that will trigger with the automatically created hashtag from the Open House sign in
All attendees will be automatically tagged with #openhouse123456 (open house and mls # of open house attended)
Run your Open House
2.2 - Leverage Listings To Gain Homeowner Information
How To Do It
Create lead generation Landing Page with Hashtag for tracking purposes
Use image for recently sold property
Link people to either A) normal valuation page (sell tab on domain), or B) seller squeeze for targeted area
Copy link created
Post link to social media/s of choiceIf seeking PPC; Target ad for home owners within 1-2 miles of recently sold property
2.3 - Single Property IDX Squeeze Page
How To Do It
Create squeeze page for a single property
Be sure to build a hashtag into the Squeeze Page for easy identification of contacts who responded
Copy link created
Post link to social media/s of choice
Use Hashtags & Organization to identify leads
2.4 - Single Property Landing Page “Squeeze the Landing Page”
How To Do It
Create a squeeze page for a single propertyBe sure to build a hashtag into the Squeeze Page for easy identification of new leadsCopy Squeeze Page link created to use within the Landing Page Tool
Create Landing Page to “Squeeze In that Landing Page”
Post link to social media/s of choice
Use Hashtags & Organization to identify leads
2.5 - Custom Text Code Calls to Actions
How To Do It
Your Default Custom Text Code (top of article)You can then set up other unique text codes for niche, targeted audiences such as Craigslist posts, Sign Riders, Print Media
2.6 - Craigslist Google Extension
How To Do It
Install K+ Craigslist Google Chrome Extension to use our Craigslist Auto PosterYes, it will write a Craigslist ad FOR YOU!You will still need to review and edit if applicable
Craigslist & Custom Text Codes for Calls to Action
2.7 - Millions Mapped
(front facing app for your leads)
How To Do It
Millions Mapped is an app that you send to your contacts in your databaseYou can utilize it as a lead capture deviceYou can utilize it as a way to obtain phone numbers from your sphere/leads/prospectsIt is your main competition for the consumer facing Zillow AppOnce your lead downloads the app it’s like they have your website in their pocket 24/7/365
Section 3: Advanced Lead Generation Tactics for Driving Leads back to YOU
The following Advanced Lead Generation sessions were created by an Inside Real Estate Real Estate Lead Conversion & Conversion Support expert. These sessions bring together the skills you have acquired during Section 2: The Basics of Lead Generation and help you ramp up into Section 3: Advanced Lead Generation.
The Section 3: Advanced Lead Generation tactic sessions speak to both kvCORE & k+TEAM users. You may see different screens, back and forth, however the concept of execution remains the same within the social media content creation. Ryan picks up from the skills you learned in Section 2 and applies them into creating Do It Yourself Pay Per Click advertising and free lead generation techniques.
Summary
As you have worked your way through Section 2: The Basics of Lead Generation, you have learned how to employ these lead generation tools within k+TEAM Landing PagesSqueeze PagesCustom Text CodesMillions MappedTutorial on K+ Mobile App for AgentsCraigslist Auto Post via Craigslist Google Chrome Extension
To see all advanced lead generation and tactics classes click here
You can also access these via your k+TEAM Dashboards K+ Admin (Broker) Dashboard)Click on Training at far right of Admin Dashboard, then click on “Webinars & Training” at the top of the page K+ Agent or Lender DashboardClick on Question Mark Need Help at top right of Dashboard, enter in keyword such as “drip” or “hashtag”, click Search, then click on “Webinars & Training” at the top of the pageWe run various live Real Estate Lead Conversion & Conversion Support on our Inside Real Estate Fan Page on FacebookWe will announce the topic/s, time and date within the K+ Discussion Group on Facebook. Click here to join the discussion groupDon’t worry if you miss a segment, they will be found via the Webinars & Training tab outlined above
Tools Used In Section 3
3.1 - Simple, Affordable Action Plan for Facebook SOI
How To Do It
3.2 - Twitter PPC Advertising
How To Do It
3.3 - "Set It & Forget It" Real Estate Deals Funnel
How To Do It
3.4 - Leads From Your Social Sphere Of Influence
How To Do It
3.5 - Leading with Listings
How To Do It
3.6 - Get Real Estate Seller Leads
How To Do It
A Weird Way To Get Real Estate Seller Leads with k+TEAM & KVCORE
Instead of just pushing people at your "What's Mine Worth", house value page, this "funnel" takes a longer term approach that relies on you to create weekly (or monthly) update posts that are shown to your growing digital farm of potential homeowners who might list with you someday.
3.7 - Google Adwords Strategies
How To Do It
3.8 - Snapchat Tactics For Real Estate
How To Do It
3.9 - Bing PPC Advertising Tactics
How To Do It