Below are 23 different methods to drive leads, build YOUR Sphere of Influence (SOI), and grow your business.

Each section is equally important.

It may help to think of this as a recipe for success and each item within the sections is an ingredient that will make the whole dish more delicious and satisfying.  

This content is designed to help you start leveraging k+TEAM to drive business.

Section 1: Build Your SOI by Importing Leads & Contacts

Summary

  • Be proactive and gather your Sources (LinkedIn, Outlook, Facebook, etc)Set reminders to yourself to pull new reports each quarter from sources such as LinkedIn, Facebook, etc so your SmartCRM is up to date

  • Import the leads & contacts - Let us do the ‘heavy lifting’ of Imports while you’re handling daily businessThis free service* allows you the ability to partner with a k+TEAM  Lead Configuration Specialist (LCS) instead of you having to handle DIY Lead ImportsThe Lead Configuration Specialist service is available via the Admin (Broker) Dashboard only*PRO TIP:  Use Status and Hashtag to further define the type of contact for easy sorting.  This will allow the Hashtag organization to help you locate niche, targeted groups of contacts.

Tools Used In Section 1

1.1 - Importing Leads & Contacts

How To Do It

1.2 - Add LinkedIn Contacts To SOI

How To Do It

1.3 - Add GMail Contacts to SOI

How To Do It

1.4 - Add Facebook Contacts to SOI

How To Do It

1.5 - Add MLS Prospects into SOI

(current contacts within MLS download)

How To Do It

  • If you have MLS prospects, download them and add to SOI

1.6 - Add Outlook Contacts to SOI

How To Do It

1.7 - Configure Zapier

Tools Used

How To Do It
Configure Zapier Integration (this will come in handy when you get into advanced tactics for driving leads within Section 3)

Zapier is an app that helps bridge data from our resource to another.  This will allow you to set up information on social media such as Facebook for lead generation, and have the new leads flow directly onto your dashboard

Section 2: The Basics Of Lead Generation

By now you have taken the steps of importing your lead sources into k+TEAM  by taking the steps of using our Lead Configuration Specialist or completed a DIY lead import, as well as connected your email lead forwarding sources directly into K+.  Section 1: Build SOI by Importing Leads and Contacts helps you build that strong foundation of your SOI and lead sources.  Section 2: The Basics of Lead Generation, helps you continue building those segments.

Summary

  • Build Your Sphere of Influence by Continually Growing Your PipelineThe following techniques use different tools within k+TEAM you can employ for lead generationThese can be used for Organic (free) lead generation or DIY Pay Per Click lead generation

  • The working knowledge & execution of these techniques will prepare you for Section 3: Advanced Tactics for Driving Leads

Tools Used In Section 2

2.1 - Use Open House App for Buyers & Sellers

How To Do It

2.2 - Leverage Listings To Gain Homeowner Information

How To Do It

2.3 - Single Property IDX Squeeze Page

How To Do It

  • Create squeeze page for a single property

  • Be sure to build a hashtag into the Squeeze Page for easy identification of contacts who responded

  • Copy link created

  • Post link to social media/s of choice

  • Use Hashtags & Organization to identify leads

2.4 - Single Property Landing Page “Squeeze the Landing Page”

How To Do It

2.5 - Custom Text Code Calls to Actions

How To Do It

2.6 - Craigslist Google Extension

How To Do It

2.7 - Millions Mapped

(front facing app for your leads)

How To Do It

  • Millions Mapped is an app that you send to your contacts in your databaseYou can utilize it as a lead capture deviceYou can utilize it as a way to obtain phone numbers from your sphere/leads/prospectsIt is your main competition for the consumer facing Zillow AppOnce your lead downloads the app it’s like they have your website in their pocket 24/7/365

 

Section 3: Advanced Lead Generation Tactics for Driving Leads back to YOU

The following Advanced Lead Generation sessions were created by an Inside Real Estate Real Estate Lead Conversion & Conversion Support expert.  These sessions bring together the skills you have acquired during Section 2: The Basics of Lead Generation and help you ramp up into Section 3: Advanced Lead Generation.

The Section 3: Advanced Lead Generation tactic sessions speak to both kvCORE & k+TEAM users.  You may see different screens, back and forth, however the concept of execution remains the same within the social media content creation.  Ryan picks up from the skills you learned in Section 2 and applies them into creating Do It Yourself Pay Per Click advertising and free lead generation techniques.

Summary

Tools Used In Section 3

3.1 - Simple, Affordable Action Plan for Facebook SOI

How To Do It

3.2 - Twitter PPC Advertising

How To Do It

3.3 - "Set It & Forget It" Real Estate Deals Funnel

How To Do It

3.4 - Leads From Your Social Sphere Of Influence

How To Do It

3.5 - Leading with Listings

How To Do It

3.6 - Get Real Estate Seller Leads

How To Do It

A Weird Way To Get Real Estate Seller Leads with k+TEAM & KVCORE
Instead of just pushing people at your "What's Mine Worth", house value page, this "funnel" takes a longer term approach that relies on you to create weekly (or monthly) update posts that are shown to your growing digital farm of potential homeowners who might list with you someday.

3.7 - Google Adwords Strategies

How To Do It

3.8 - Snapchat Tactics For Real Estate

How To Do It

3.9 - Bing PPC Advertising Tactics

How To Do It

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