A Squeeze Page (or link) is essentially a link to a list of properties. Squeeze Pages are special though because they can track statistics that you need in order to track if your advertising efforts are working. They can provide tracking at a deeper level than Google Analytics as they allow you to see how many people have visited the Squeeze Page link, and how many people have signed up as a result - this is your signup rate. If your signup rate is over 7%, you're doing well! From the people who have signed up via the Squeeze Pages, you can see which of them came from what campaign, as long as you specify a hashtag.
To learn more about creating Squeeze Pages click here.
A Landing Page is an essential part of an advertising funnel. In a regular ad, you have only a few lines to communicate what you'd like to say in your advertisement. If what people see after they click is not what they were expecting your ad will likely fail. In some cases, you need people to click the ad, and then see additional information before they might be convinced to continue to sign up or participate. This is especially true with ads that try to target sellers. You need a quick hook to get homeowners interested in clicking, and then you need to show them a nice-looking page that sells your abilities or talents, before they might be convinced to give your valuation tool a try.
To learn more about creating Landing Pages click here.
How Do I know Which to Use?
If you have a simple ad or post, where you want to show people a specific list of properties, Squeeze Pages are recommended. Clicking from that kind of ad would show the potential lead properties right away. However, if you have a more complicated pitch where you need to communicate more information than a simple advertisement of a few lines can, you can leverage Landing Pages to help you do that.
Click here for more information and some helpful advertising tips to leverage these tools.
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing email@example.com!
(Keywords: landing page, landingpage, squeeze page, squeezepage, squeeze link)