A Lead is something kvCORE can identify and store in its database. When random phone calls happen they are not really captured as leads like text messages are.
However, the system still needs to route those random, inbound calls to your Smart Number. This illustration explains what decisions kvCORE makes to accommodate those phone calls.
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing firstname.lastname@example.org!