When you want to advertise one particular property, you can use the Single Property Squeeze Builder. Single-Property Squeeze Pages point to one listing on your kvCORE website, and the visits and leads generated are then tracked in kvCORE.
To access the builder first, scroll over the 'Lead Engine' on the left-hand side of your kvCORE dashboard and select 'Build Squeeze Page'. Then select 'Single Property' from the top navigation menu.
Admins Please Note: If you're creating a squeeze page for an entity or Agent other than yourself you'll want to choose the correct domain from the entity dropdown on the top left.
Source - Identifier source or "anchor" for the URL. This will tell you the "name" of your link when you review your click stats later! Ideally, you would give all your different links different sources/names so that you can identify each one separately.
You can find your source report on your New Leads under the 'referrer' label in your leads source information. To learn more about lead sources click here. The source will explicitly show what you enter here. If you leave the field EMPTY then the source will be "PPC" (Pay-Per-Click.)
Hashtag - Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from. To learn more about hashtags click here.
Listing ID - The actual MLS ID of the property you want to link to.
Property Views Allowed Before Registration - Set the number of properties you want visitors to be able to see before they are prompted to sign up to view more. 1 property is the default, and 0 means to display the signup form as soon as they open the link.
Please Note: Disabling registration/selecting 'never' defeats the purpose of squeeze pages and will not generate new leads for you.
Once all of your criteria and configurations are set, you can generate your link.
Direct Link - This box will contain the full link with all of the criteria you set. This type of link is typically required for Google Advertisements.
Short Link - This box contains an abbreviated link that will take people to the same results. However, the link is a bit shorter which makes it usable for mediums like text messages and spaces like Twitter where the number of characters you're allowed to use in your post is very limited.
You can copy these links using the icon to the right of each box, and save them in a spreadsheet or text file in case you need them again in the future!
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing firstname.lastname@example.org!
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