Prewritten scripts are super helpful when trying to record voicemail templates, whether you stick to exactly what is written or just need to get your main points in order.
They can be used to record one-off messages that you send to specific types of contacts or scripts can be more generic, applicable to most leads as they move through your pipeline.
Whatever the reason, if you are stuck on trying to write your own voicemail message or want inspiration for where you should start the below list of premade scripts will help you jumpstart your use of CORE Voicemail Drop!
To learn more about CORE Voicemail Drop, click here.
Buyer Scripts
All of these scripts can be used within a Smart Campaign as a Voicemail touch or be manually sent to individual contacts on an as-needed basis.
For more information on using CORE Voicemail Drop with smart campaigns, click here.
Feel free to adjust the scripts to match the leads in your market or edit the sentences to sound more natural for you.
New Buyer Lead #1
Purpose: To engage with new leads immediately and introduce yourself.
Smart Campaign: Default New Lead - Buyer. Set this action to 'Run Immediately' so it is sent out within the first 15 minutes of the new lead registering. It can replace the pre-existing immediate touch of 'Call and leave VM'.
Script: "Hello, this is [agent name] with [brokerage name]. I noticed you were browsing properties on my website: [website URL] and wanted to do a brief follow-up call. I would love to get your feedback about the properties you've viewed and answer any questions you have about real estate in general! Feel free to text or call me anytime at [agent number]. I've also emailed you [cool content] so keep an eye out for that email. Speak with you soon!"
TIP: You do not have to include the "I've also emailed you [cool content] so keep an eye out for that email." portion, but doing so will greatly increase their chances of communicating with you. The 'cool content' piece can be anything from a recorded buyer's seminar you were involved in or a PDF of home buying tips all the way to a link for your website blog.
The 'cool content' piece should be added as an email touch that is also set to 'Run Immediately' so it is sent at the same time as the voicemail touch and automated so you do not have to manually send it to every new lead.
Why It Works: This script quickly informs the lead of who you are and invites them to communicate with you without coming off too pushy or overbearing. The 'cool content' piece also subconsciously makes them more likely to engage with you because you have already done something of value for them and they will feel the need to respond in some way.
New Buyer Lead #2
Purpose: To remind new leads you are readily available and prompt them to respond.
Smart Campaign: Default New Lead - Buyer. Set this action to send on 'Day 10' in place of the pre-existing 'Call and leave VM' touch.
Script: "Hello again, this is [agent name] with [brokerage name]. You were recently on my website: [website URL] and I wanted to quickly touch base with you. I've been a real estate agent for over [number of years] and am proud to have helped many home buyers find the perfect place for their family; I would love to do the same for you! Was the [cool content] I sent you a few days ago of some value to you? Let me know your thoughts by calling or texting me at [agent number]. Speak with you soon!"
TIP: Remember to remove this voicemail touch from the lead's record under Future Touches if you have already spoken to them about yourself, the 'cool content' piece, or something else of value.
Why It Works: This script reminds the lead of their activity and uses a positioning statement to pre-qualify you as a great fit for their needs. It also reminds them of how you have already shown your value as a real estate agent and poses a question that they may feel obligated to answer, thus encouraging further engagement.
Unresponsive Buyer Lead
Purpose: To encourage communication from the lead after a period of inactivity and/or unresponsiveness.
Smart Campaign: Default New Lead - Buyer. Set this action to send on 'Day 35' in place of the 'Call and leave VM' touch.
Script: "Hi there, it's [agent name] with [brokerage name] again. I've been sending you listings for about a month now and I want to make sure you're still okay with getting them. If you're not seeing anything that catches your eye, I'd be happy to review your search criteria with you and adjust the properties being sent. Call or text me back at [agent number] to let me know! I look forward to speaking with you soon."
TIP: Remember to remove this voicemail touch from the lead's record under Future Touches if you have already spoken to them.
Why It Works: This script shows the lead your persistency, thus showing how you can be a great asset, and gently reminds them of the time and effort you have already given them which may prompt them to respond.
Seller Scripts
All of these scripts can be used within a Smart Campaign as a Voicemail touch or be manually sent to individual contacts on an as-needed basis.
For more information on using CORE Voicemail Drop with smart campaigns, click here.
Feel free to adjust the scripts to match the leads in your market or edit the sentences to sound more natural for you.
New Seller Lead #1
Purpose: To engage with new leads immediately and introduce yourself.
Smart Campaign: Default New Lead - Seller. Set this action to 'Run Immediately' so it is sent out within the first 15 minutes of the new lead registering. It can replace the 'Call and leave VM' touch scheduled for 'Day 1'.
Script: "Hi there, this is [agent name] with [brokerage name]. I saw you recently checked the value of your house on my website: [website URL} and wanted to follow up. Our computer-based tool is helpful to use as a start point, but it's not as accurate as personalized report. I'm going to start putting together a much more detailed report about what your house could sell for in today's market, so call or text me back at [agent number] to confirm a good time to talk further or you just reply to the email I've sent to you. Speak with you soon!"
TIP: You do not actually have to put together a CMA for these New Leads. That part of the voicemail is to entice them to respond to you, whether it is to confirm a time to talk or to opt out of a more detailed report. In either case, you can use that opportunity to continue the conversation.
Why It Works: This script quickly informs the lead of who you are and invites them to communicate while also explaining ahead of time why they may not see a home value amount that they were expecting. The statement that you are working to create a personalized report for them also subconsciously makes them feel indebted and more likely to engage with you.
New Seller Lead #2
Purpose: To remind new leads you are readily available and prompt them to respond.
Smart Campaign: Default New Lead - Seller. Set this action to send on 'Day 10' in place of the pre-existing 'Call and leave VM' touch.
Script: "Hello again, this is [agent name] with [brokerage name]. You recently checked your home's value on my website: [website URL] and I wanted to quickly touch base with you. I've been a real estate agent for over [number of years] and am proud to have exceeded many property sellers' expectations when finding the perfect buyer; I would love to do the same for you! I'm almost finished with the detailed report for your property, so what time works best for us to have a quick chat? Let me know as soon as possible by calling or texting me at [agent number]. Speak with you soon!"
TIP: Remember to remove this voicemail touch from the lead's record under Future Touches if you have already spoken to them about the detailed CMA or something else of value.
Why It Works: This script reminds the lead of their activity and uses a positioning statement to pre-qualify you as a great fit for their needs. It also reminds them of how easily you can help them as a real estate agent and poses a question that they may feel obligated to answer, thus encouraging further engagement.
Unresponsive Seller Lead
Purpose: To encourage communication from the lead after a period of inactivity and/or unresponsiveness.
Smart Campaign: Default New Lead - Seller. Set this action to send on 'Day 50' in place of the 'Call and leave VM' touch.
Script: "Hi there, it's [agent name] with [brokerage name] again. I've been trying to connect with you regarding your property's value for about two months now and I wanted to reach out one last time. I still have that detailed value report ready to review with you, so call or text me back at [agent number] and let me know when you'd like to take a look! I look forward to speaking with you soon."
TIP: Remember to remove this voicemail touch from the lead's record under Future Touches if you have already spoken to them.
Why It Works: This script shows the lead your persistency, thus showing how you can be a great asset, and gently reminds them of the time and effort you have already given them which may prompt them to respond.
For past client scripts, click here.
For lender-specific scripts, click here.
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If you have any trouble recording messages with CORE Voicemail Drop or have a request for an example script for a specific situation, please reach out to Customer Support via the blue chat bubble to the right or by emailing kvcore@insiderealestate.com!
(Keywords; voicemail, voicemail drop, VM, VM drop, script)