If you are looking to increase your value as a listing agent to potential and current Sellers, CORE PropertyBoost is a fantastic addition to your listing presentation repertoire!
It offers an easy way to market new listings on Facebook, keep your Seller Clients up to date with your marketing efforts for their property, and increase your chances at winning new listings.
CORE PropertyBoost automatically generates a targeted Facebook ad campaign for each boosted listing to get maximum exposure. This helps impress Sellers, generate demand in that first critical week when the listing hits the market, and ultimately sell listings faster.
kvCORE will automatically generate traffic reports and send an email to both you and your Seller Client, streamlining your communication process and ensuring your Seller is aware of their property's marketing results.
CORE PropertyBoost At A Glance
To get started, just log into your kvCORE account and navigate to your Marketplace tab. Scroll down until you see the CORE PropertyBoost tile and click "Learn More". Pricing is displayed within the Marketplace tab.
Clicking on "Add to kvCORE" will take you to the CORE PropertyBoost website where you can then enter a property address and get a listing boosted immediately.
TIP: You can also purchase CORE PropertyBoost from the Listings tab. There is a "Boost Property" button at the top of your listings table.
And there is a second 'Boost Property' option in the drop-down menu from the "More Actions" button on the top right of a listing's details page.
Moving forward, you can boost more listings via the Marketplace tile, the Listings tab, or your CORE PropertyBoost dashboard.
To access your CORE PropertyBoost dashboard, simply click on the My Business tab on your kvCORE Dashboard and then click the Property Boost link.
For more information on how to boost a listing, click here.
After selecting your desired listing and walking through the steps to boost it, a Facebook ad will be generated within 24 hours and marketed to Facebook users within a 15 mile radius of the property.
Once someone clicks on the ad they will be asked to submit their contact information, which is prepopulated from their Facebook account, in order to learn more about the listing.
After they submit their information they will be taken straight to your kvCORE website and shown that listing's details page. That New Lead will then appear in your kvCORE Smart CRM, in your daily CORE PropertyBoost notifications, and on your CORE PropertyBoost dashboard.
CORE PropertyBoost Dashboard
Your CORE PropertyBoost dashboard will show you all the currently running ads as well as past ads for previously boosted listings along with impressions, clicks, shares, and leads for each ad.
You can quickly add or edit the Seller's information by clicking on blue 'Seller Info' link to the bottom right of each ad as well as see a list of the leads generated for any particular ad by clicking on the blue 'Leads' link to the right.
Please Note: You will not see a newly boosted listing's ad immediately appear on your CORE PropertyBoost dashboard since it can take up to 24 hours for the ad to propagate, but all New Leads generated by your Active ads will appear the moment they submit their information.
Seller Client Notifications
When you boost a listing, you have the choice to add in the client's contact information so they can receive daily emails containing the stats for their property.
This is an easy, automatic way to keep them informed of your marketing efforts for their listing and show them the amount of impressions, click, new leads, and shares on Facebook that their property generated.
You will also receive a daily email with the same data for each of your boosted listings so you can access these on the go along with your CORE PropertyBoost dashboard.
A final summary email will be sent to you for each boosted listing whose ad is ending so can decide whether to re-boost it or not.
If you have chosen to add your Seller Client's information to their listing's CORE PropertyBoost, they will receive their own version of the final summary email as well.
CORE PropertyBoost Buyer Leads
Each lead generated by a CORE PropertyBoost ad will have two hashtags automatically applied to their contact record in your Smart CRM for easy filtering: #propertyboost and #pb[first 15 address characters] which looks something like #pb2317MerganzerRo, where the '2317MerganzerRo' is the first 15 characters of "2317 Merganzer Road".
Having a general #propertyboost label enables you to send out general Buyer-specific communications, like a newsletter blast directed towards Internet Buyer leads, while having a property-specific hashtag allows you to send out updates about a particular listing to just those who showed interest, like an Open House announcement.
kvCORE's default Smart Campaigns list includes a campaign that you can enable specifically for these PropertyBoost leads titled "Property Boost & Facebook Ads Campaign". This campaign contains just three touches: an automatic text message, a scheduled call assigned to you for following up with the New Lead, and a task assigned to you for setting up search alerts based on the listing's details.
If desired, you can edit this Smart Campaign to include more automated communications on your behalf and/or to schedule further calls or tasks for yourself to continue that nurturing.
If you have any questions or need further assistance while purchasing or using CORE PropertyBoost, please reach out to Customer Support via the blue chat bubble to the right or by emailing email@example.com!