Ever since blogging rose to mainstream popularity in the mid-2000s, it has been consistently listed as an effective marketing strategy for brand recognition and gaining visibility from consumers online.
In fact, because blog posts are so scalable, easy, and affordable it is the third most common content marketing strategy for businesses, and marketers who prioritize blogging see an ROI 13 times higher than those who do not utilize this tool according to Hubspot.
To learn more about how to create and publish a blog post, click here!
Blog posts can and should be shared on social media platforms or other websites where your business has a presence.
Where to Find Your Published Blog Posts
Once you have created and published your blog post(s) they will appear under the 'Your Agent' drop-down menu in the header of your kvCORE website.
When a visitor clicks into your Blog section, they will automatically see your newest blog post.
Scrolling down, visitors can also peruse your older blog posts and search for keywords to find a specific post.
Your blog posts are automatically included in Search Alert email notifications as well, so any of your contacts who are currently receiving search Search Alerts will see the title of your latest blog posts and have the option to click on them to view more.
How to Share Your Blog Post on Social Media
The Blog section of your website is where you will find a particular post's URL which is what you need in order to share it. Simply click into the post to view it and copy the URL in the address bar at the top of your browser.
Once you have your blog post's URL, you can share it on any outside platform that you want to give your business more visibility on.
You do have the option of copying your content and reusing it in a post on an outside platform, but your objective with sharing these blog posts is drive more traffic to your website so sharing the direct link is the best practice in this case.
There are many platforms you can choose to share your blog post(s) to:
- Business 2 Community
- Email Signature
You may have others as well that you want to leverage so think of anywhere you have a place to share your business voice.
Sharing your post is as easy and pasting in the URL and adding a catchy sentence or two to invite members of the platform to check out what you have to say about the topic.
TIP: Most social media platforms, like Facebook and LinkedIn, allow you to remove the URL from your post so it does not distract from your actual call to action. Instead, the preview of the page is clickable so viewers get a taste of what they can expect.
Remember to fit your audience, so sharing the post on LinkedIn (very professional) will probably look different compared to sharing it on Instagram or Twitter (very informal). Facebook generally falls in the middle of that spectrum, so let yourself get a little loose and spice the post up with an emoji here and there.
If the URL preview that appears does not show the image you were expecting, or has no image at all, you can use the debugger tool for Facebook and LinkedIn posts which will re-scrape the information related to your blog post and that usually resolves the issue.
If you have any questions or need further assistance while sharing your blog posts, please reach out to Customer Support via the blue chat bubble to the right or by emailing firstname.lastname@example.org!