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What is Nosy Neighbor?
Nosy Neighbor is a circle farming tool made specifically for Agents wanting to get in front of as many prospective Sellers as possible in their area(s) of focus.
It can feel overwhelming to create a strategy for generating viable Seller Prospects with limited resources and an Agent-saturated market, but Nosy Neighbor removes all the busywork and does much of the heavy lifting for you up front.
You purchase one or more zip codes to target potential Sellers in that area and Nosy Neighbor identifies likely Sellers in the area, sends print and digital marketing to those leads, and keeps you on track with nurturing them.
You also have the advantage by exclusively owning that zip code. Once a zip code is purchased, no one else can purchase it through Nosy Neighbor unless the subscription for that zip code is cancelled.
To learn more about Nosy Neighbor, click here.
What is the difference between Neighbors and Contacts?
Neighbors are identified homeowners that live near the Just Listed or Just Sold property. They been sent a postcard, email(s), and shown a Google Ad regarding that property, but have not yet requested a free home value estimate from the landing page. They will appear in the Neighbors section of the Nosy Neighbor app.
Contacts are neighbors (homeowners) who have visited the landing page and requested a home value estimate. This action is recorded in their profile record in the Nosy Neighbor app, they are moved from the Neighbors section of the app to the Contacts list, and automatically pushed into your kvCORE Smart CRM if you have kvCORE connected.
To learn more about the Nosy Neighbor app, click here.
At this point, they are considered Seller Prospects and kvCORE's Nosy Neighbor Smart Campaign will begin the conversation with them for you. You will then take over the communication, nurturing, and conversion of the Prospect.
How does Nosy Neighbor identify Neighbors?
After a Just Listed or Just Sold property is identified using the MLS(es) that cover your zip code(s), Nosy Neighbor will look in a 1 mile radius around the property for homeowners using public county courthouse records and other proprietary data.
While Inside Real Estate cannot guarantee the amount of neighbors you receive per listing per zip code, on average you may see up to 10 neighbors added to your app as they are identified each day.
Where does Nosy Neighbor get the information for Neighbors?
Nosy Neighbor relies on public county courthouse records and other proprietary data to obtain contact information for each identified neighbor. While the majority of information is accurate, Inside Real Estate cannot guarantee the accuracy of the contact information.
How soon after a property is Sold or Listed will Nosy Neighbor begin identifying neighbors?
When a Just Listed or Just Sold property is recorded in the MLS(es) covering your zip code(s), Nosy Neighbor will typically begin identifying neighbors and sending out postcards/emails within 24-48 hours.
Once I get a Neighbor do I need to do anything?
Not necessarily. Nosy Neighbor is designed to follow up with neighbors on your behalf, sending the initial postcard and email within 24-48 hours of a Just Listed or Just Sold property.
If the neighbor does not opt in after the initial round of communications, Nosy Neighbor will continue to send an email every 30 days for the next 4 months.
For more information on the communications Nosy Neighbor sends, click here.
How do Neighbors opt in (subscribe)?
There are 2 ways for neighbors to access the landing page:
1. By scanning the QR code on the mailed postcard.
2. By clicking on one of the links contained in any of the emails sent by Nosy Neighbor.
Once the neighbor is on the landing page, it will ask them if they want a free home value estimate. If they submit their information to request one, they are considered "opted in" and will be changed to a contact in the app and pushed over to kvCORE.
What communications does Nosy Neighbor send and when?
To learn more about the automated communications Nosy Neighbor sends to neighbors, click here.
Please Note: You are not able to view the emails' content within the Nosy Neighbor app at this time, however, you can determine what message(s) were sent by clicking the link above.
Can I preview and/or edit the emails Nosy Neighbor sends out?
No. The Nosy Neighbor emails sent to neighbors cannot be edited or previewed.
However, they are optimized for generating the most responses as possible while sounding as realistic as possible so as to avoid being flagged as spam.
Does this integrate with kvCORE?
Yes! Nosy Neighbor will automatically push contacts from the app into your Smart CRM where they will be labelled with #nosyneighbor and #zipcode[number]. They will also be set to Seller Prospect and the source will say Nosy Neighbor.
When are Contacts pushed into kvCORE's Smart CRM?
Immediately upon opting in. This can be from clicking a link in an email or requesting a home value estimate from the landing page. You will see a 'CRM' label across from the contact's name as well when you view the contacts list in the Nosy Neighbor app.
The contact's basic information and activity, like when they opted in, will be available in their contact record's Timeline along with any market reports they have received upon opting in.
Once a Contact is pushed to kvCORE, what do I do?
Begin nurturing the new relationship with your new Seller Prospect! A Nosy Neighbor Smart Campaign will be assigned to the new Prospect upon being pushed over, but it only consists of 1 email touch currently.
You can add further actions to that campaign, like a follow-up email/text and/or a task reminder for yourself, if desired which will help keep you on track when nurturing that Seller.
Alternatively, you can manually create daily calls and/or task reminders to keep you on track with nurturing them, but the best practice is to add further automated actions to the Nosy Neighbor Smart Campaign so you avoid having to manually set up reminders for every single contact pushed into kvCORE.
What do the icons mean in the Nosy Neighbor app?
There are 4 icons that appear in a neighbor and contact profile:
A chat box.
These icons indicate if Nosy Neighbor or yourself have taken a specific action for this neighbor or contact.
The envelope means that at least 1 email has been sent. The mailbox means that a postcard was sent. The telephone means that you have called them at least once. And the chat box means that you have sent at least 1 text to them.
I purchased multiple zip codes. How do I see the information for each one?
You can seamlessly go from one zip code's data to another's by clicking on the drop-down that appears in the top right corner of the app.
You can then choose one of your other zip codes and see the analytics, neighbors, and contacts generated for that area.
At this time, there is no way to view all zip code data together.
Can I change my zip codes post-purchase?
Please reach out to the Nosy Neighbor Support Team via firstname.lastname@example.org for assistance with this.
How do I change my settings?
Simply click on the gear icon in the top right of the app.
There you can toggle on or off push notifications, change your basic information, photo or logo, and restart the walk-through tutorial.
Why can't I connect my Gmail/GSuite email account?
If you are having trouble connecting a Gmail or GSuite email account to Nosy Neighbor, make sure that you are not already using it with another product or platform under Inside Real Estate, like kvCORE.
At this time, you are not able to use the same Gmail/GSuite email account with both Nosy Neighbor and another platform, like kvCORE or CORE ListingMachine.
If you have any questions about Nosy Neighbor, please reach out to Support using the blue chat bubble in the bottom right or via email@example.com.