When it comes to real estate lead generation strategies, many agents seem to have a love/hate relationship with search engine optimization (SEO). At times it can feel like you’re chasing an elusive dream. “What does Google want?” What we do know is, we all want to reap the reward of having qualified leads delivered via organic search, and when our tried-and-true efforts stop producing, our instinct is to jump ship and seek out the next promising opportunity. However, that's where most real estate professionals get it wrong. Experienced SEO wranglers have learned that it takes patience and dedication.
Think about it like this: investing in SEO is like buying a home vs. renting. You’re building equity on a previous investment instead of paying a fixed rent for a place to live, with nothing to show for it when you leave. The key is knowing which methods to apply -- and which to abandon -- to improve your results. Here are some SEO best practices to consider when implementing your next online marketing campaign.
Use Google's Support Articles to Help Improve SEO
Submit Your Site to Directories
Getting your website in as many directories as possible will gradually help improve your search engine rankings. You can find real estate directories to submit your website to through sources like Trulia, Zillow, Redfin, and Homes.com who have directories specifically for realtors.
Make Use of Your Blog
These days, content is king on search engines and SEO results. Websites with blogs get 60% more traffic. It's recommended to publish frequent, quality articles about home renovations, local real estate market conditions, and community spotlights that would be of interest to potential home buyers and sellers in your area. The content should be unique and optimized with target keywords. For more information on blogging in kvCORE click here.
Utilize kvCORE's SEO Area Pages
SEO Area Pages allow you to add your own unique content to the different area pages on your kvCORE website.
The area pages show at the bottom of your site in the footer:
Clicking on any of these areas displays a statistical page full of relevant information. With this feature, you can fill in even more information to make the page more unique and relevant depending on your goals and improve SEO.
To learn more about SEO Area Pages click here.
There are many resources available to assist you further through this process. Here are a few favorites regarding SEO!
Please Note: Inside Real Estate has no affiliation with the 3rd party links provided and cannot assist further with SEO-related inquiries.
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing firstname.lastname@example.org!
(Keywords: SEO, search engine optimization, website SEO)