Google has announced that new requirements are now in place for any users sending bulk emails using a generic email address. As of February 2024, all bulk senders using Gmail must authenticate their emails to allow for easy un-subscription, and stay under a reported spam threshold.

A generic email address is a free email address that is created on email clients such as Gmail, Yahoo, Outlook, ect. These would look similar to the following:

Domain email addresses will display a personalized domain name to that includes the business or company domain, and would look similar to the below:

A full list of free, generic email addresses can be found here.

In order to ensure the deliverability of your emails, it's recommended to use email addresses that are tied to a custom domain.

As a result, for users with generic email addresses, Google's new changes are currently preventing outbound emails from being sent to the intended recipient. This means that if you are using a generic email address, you may see that your email deliverability has been negatively impacted as a result of the new policy.

As your technology partner, we understand the importance of effectively communicating with audiences at scale, and are committed to supporting our customers’ ongoing marketing efforts. In order to help keep your email deliverability high, we’ve made some changes to email functionality for all BoldTrail system.

If you are using a generic email address for your BoldTrail account, Inside Real Estate will automatically assign a verified relay email address to you. To ensure optimal email deliverability, all of your campaigns and listing emails sent from BoldTrail will show as being “From” yourname@realestatealerts.com.

Your new verified relay email will be: agentname@realestatealerts.com.

This can be found in the Contact Info section of your Agent profile, directly under your BoldTrail email address. The new field will be titled Verified Relay Email:

When a lead receives an email from you through BoldTrail, your verified relay email address will display as follows:

If you’d like to change the name of your verified relay email address, you can simply replace it with a different prefix. This change can be made in your profile at any time.

Please Note: All verified relay email addresses must be unique. If you choose a prefix that is already in use, you will be notified to choose a different one.

While this is not a requirement, you are more than welcome to set up a new vanity email address with a custom domain to use in your account. With that said, in order to avoid additional negative impacts to your email deliverability, you will want to keep the following in mind:

After purchasing your custom domain, you can enter it into your user profile within the Vanity Email Address field.

Use "Vanity Email Address" for email replies: If this box is checked, you will receive system-generated email replies to your Vanity Email Address. If this box is unchecked, you will receive email replies to your Account Email Address by default.

When an email is sent from BoldTrail, the system will first check to see if a Vanity email address has been entered into the user's profile.

No action is required. If you use a generic free email address, we will automatically change your system email “From” email address to the new address (agentname@realestatealerts.com).

For existing users who have a generic email address: your email address will automatically shift to the new, verified relay email address on Monday, April 29, 2024.

For new users who registered after April 29 2024, you will automatically be assigned a new, verified relay email address during the onboarding process.

Yes! Your original email address will still be accessible, and your ability to receive emails remains unchanged.

For example, if you have been leveraging the email address bobtheagent@gmail.com throughout your career, it’s listed on all of your marketing materials, and it’s the email address your long-term clients know and use to contact you, fear not! The email address itself will be unimpacted - rather, the system email address you use to send your emails will be updated with agentname@realestatealerts.com. The email prefix (agentname) can be changed at any time within your user profile.

The contact will see the new "from" email agentname@realestatealerts.com.

If you are using a generic email address and would like to change the name of your verified relay address, you can simply replace the default Verified Relay Email address.

You will continue to have access to your emails (and replies) both within the system, and using the email provider you would typically use (Gmail, Yahoo, Outlook).