Overview
Did you know that approximately 95% of your website visitors browse anonymously and leave without registering? Without a safety net, those leads are gone the moment they close the tab.
Retargeting on Social is a powerful, automated advertising tool designed to solve this problem. It tracks everyone who visits your BoldTrail site—whether they are a known contact or an anonymous guest—and follows them back to their favorite social feeds. By showcasing a dynamic carousel of relevant local listings, you stay top-of-mind, drive return traffic, and trigger new signals of intent from leads you’ve already paid to acquire.
Retargeting on Social at a Glance
Dynamic Listing Carousels: Show visitors the exact types of homes they are interested in. The ads automatically pull real-time inventory from your site based on the location and price points you define.
The "Anonymous 95%" Safety Net: Most site traffic is anonymous. This tool "tags" those visitors on social media, giving them a second chance to return to your site and register as a brand-new lead.
Database Re-Engagement: It doesn't just find new leads; it wakes up your existing database. If a lead in your CRM visits your site and then sees your ad on Facebook, it keeps you front-and-center during their home search.
Automated Intent Signals (#metareturn): When a lead clicks your ad and returns to your site, BoldTrail automatically appends the hashtag #metareturn to their contact record. This alerts you (and your Concierge team) to jump back into the conversation at the perfect moment.
No Listings? No Problem: You don't need your own active listings to run these ads. The system can pull relevant inventory from the MLS based on the filters you set during configuration.
Entry-Level Power: While available to all users, this is the ideal "next step" for agents with 500+ contacts looking to graduate to professional retargeting.
Note: This product is listing-centric and designed to drive clicks. For brand-centric video authority on YouTube, check out Retargeting with Google.
Ready to Get Started?
Navigate to Marketplace: In your BoldTrail dashboard, scroll down to the Retargeting on Social tile and click "Learn More."
Choose Your Investment: Select your monthly budget (starting at $200/mo). Your budget determines how many people will see your ads and the volume of return traffic.
Set Your Filters: Choose the price point, location, and property types you want to feature in your carousels.
Confirm & Launch: Once purchased, the tracking pixel begins "priming" your audience.
Please Note: Retargeting ads launch on the 1st of the month following your purchase. This lead-up time allows the system to accurately identify your website audience on Meta's platforms.
How the Ads Work
Once your campaign goes live, the "set it and forget it" automation takes over:
The Follow-Back: When a user visits your BoldTrail site, a "pixel" identifies them. When they later open Facebook or Instagram, your ad appears in their newsfeed or stories.
Dynamic Rotation: The ads are not static. They rotate through multiple listings that match your chosen criteria, ensuring the content stays fresh and engaging.
The Conversion: If an anonymous visitor clicks the ad, they are driven back to your site where they are prompted to register. If an existing lead clicks, they are driven back to view the home, and you receive the #metareturn notification.
Frequently Asked Questions
I already post listings to my Business Page for free. Why pay for this? Organic posts only reach a small fraction of your followers. Retargeting reaches the specific people who actually visited your website. It is the difference between shouting in a park (organic) and following a warm prospect to stay top-of-mind (retargeting).
What if I don't have many contacts yet? You can still purchase the product! We recommend 500+ contacts because that usually indicates a steady flow of website traffic, which gives the retargeting pixel more "data" to work with for better results.
Is there a contract? No. Retargeting on Social is a month-to-month service. You can scale your budget up or pause your service at any time through the Marketplace.
How do I see my ROI? Check your BoldTrail CRM for the #metareturn hashtag. This shows you exactly which leads are returning to your site specifically because of your social ads. You can also track impressions and clicks within your advertising dashboard.