Overview
Retargeting with Google is a premium brand-protection and re-engagement tool. While most digital advertising focuses on finding "strangers," this product focuses on the people who already know you—your website visitors.
By utilizing high-quality, AI-generated video ads, this program ensures that when your prospects head to YouTube or browse the web, they see your brand. It also utilizes powerful "lookalike" targeting to find new prospects who behave just like your highest-quality leads, expanding your reach to a relevant, local audience.
Retargeting with Google at a Glance
AI-Powered Video Production: No need for a camera crew or editing skills. Our AI engine automatically pulls your branding and assets to create professional video ads ready for YouTube.
YouTube & Display Network Reach: Your ads follow your website visitors across the world’s second-largest search engine (YouTube) and millions of partner websites on the Google Display Network.
Lookalike Audience Expansion: Google’s AI identifies "in-market" users who share behaviors with your current visitors, helping you attract new, high-intent traffic to your site.
High-Frequency Exposure: This is a branding powerhouse. With a starting budget, agents can expect between 10,000 and 25,000 impressions per month, ensuring you become the "obvious choice" in your local market.
Automated Intent Signals (#googlereturn): When an existing contact returns to your site via a Google ad, BoldTrail automatically appends the hashtag #googlereturn to their record, signaling that it’s time for a follow-up.
Designed for Top Performers: This product is highly recommended for agents with 1,000+ contacts and a steady flow of website traffic to maximize the AI’s learning and targeting capabilities.
Sample Monthly Reporting
Video Example https://www.youtube.com/watch?v=AQEcgymwWxg
How it Differs from Retargeting on Social
Feature | Retargeting on Social | Retargeting with Google |
Primary Focus | Listings & Clicks | Brand Authority & Video |
Platform | Facebook & Instagram | YouTube & Google Network |
Content | Dynamic Property Carousels | AI-Generated Video Ads |
Starting Price | $200 / month | $500 / month |
Best For | Driving immediate registrations | Building long-term trust/recognition |
Ready to Get Started?
[Schedule a Consultation / Purchase Here]
Marketplace Access: Find the Retargeting with Google tile in your BoldTrail Marketplace.
Monthly Investment: Choose your monthly plan (starting at $500).
Pixel Priming: Once purchased, the Google tracking pixel begins identifying your website audience.
Go Live: Ads officially launch on the 1st of the month following your purchase to ensure the audience is properly "primed" for the best ROI.
Frequently Asked Questions
I already do Google Search Ads (PPC). Why do I need this?
Search ads capture people looking for a home right now. Retargeting captures the people who have already visited your site but aren't ready to talk yet. It protects your PPC investment by making sure those leads stay with you instead of wandering off to a competitor's site.
Is this a lead generation product?
It is primarily a conversation-generation product. While the lookalike targeting does drive new registrations, the main goal is brand familiarity. When you call a lead, you want them to think, "I see this agent's videos everywhere," rather than "Who is this?"
Do I need to film anything?
Zero production effort is required. Our system handles the creation of the video ads using your existing brand assets.
How is the billing handled?
This is a month-to-month service. Your first month is collected at the point of sale, and subsequent months are billed on the 1st of each month.
How do I track success?
Success is measured through High-Frequency Exposure (Impressions) and Re-engagement (Clicks/Views). Within BoldTrail, the #googlereturn hashtag is your best indicator of existing leads returning to your site with high intent.