Overview
DesignCenter 2.0 is a completely redesigned marketing studio built into BoldTrail. It empowers brokerages to build and distribute brand-compliant templates at scale, while giving agents a powerful drag-and-drop editor to create professional listing content in minutes — without leaving the platform.
This guide covers everything you need to get started, whether you’re an Admin managing brand templates or an Agent customizing designs for your listings.
What’s New in DesignCenter 2.0
DesignCenter 2.0 addresses the top feedback from DC 1.0 users across both agents and admins:
Feature | DC 1.0 | DC 2.0 |
Property & Agent Data Integration | ✔ | ✔ |
Automated Kits — auto-generated designs for listings | ✔ | ✔ |
Drag & Drop Image & Video Editor | - | ✔ |
Built-in Stock Photo, Video & Music Libraries | – | ✔ |
AI Tools — image prompting, editing, background removal | – | ✔ |
Comprehensive Brand Design Settings (Admin) | ✔ | ✔ |
Upload Custom Designs via PDF (Admin) | – | ✔ |
Template Manager — Import, Create, Publish (Admin) | – | ✔ |
Customizable Locking for Brand Control (Admin) | – | ✔ |
Custom Sizes & Multi-Page Designs (Admin) | – | ✔ |
Video & Music Uploads | – | ✔ |
User Roles:
Admin Creators get access to:
Template Manager to manage and publish Custom Designs in the new DesignCenter
Template Builder to import & design custom designs in the new DesignCenter
Drag & drop front-end editor to fully customize assets and download/share
Agent Users get access to:
Dynamic Previews (customized thumbnails based on their agent profile settings & DesignCenter brand settings)
Access to view, download & share designs (NO editing at this time)
Listing Automation Kits
Agent Creators get access to:
Dynamic Previews (customized thumbnails based on their agent profile settings & DesignCenter brand settings)
Access to view, download & share designs
Listing Automation Kits
Drag & drop editor to fully customize assets and download/share
For Agents & Users: Creating Listing Content
As an agent, DesignCenter 2.0 gives you a professional marketing studio inside BoldTrail. Use your brokerage’s pre-built templates or customize them to create polished content for any listing — in minutes.
Getting Started as an Agent
From BoldTrail, navigate to Marketing > DesignCenter 2.0.
Browse your brokerage’s templates by listing status, media type, or content category, or explore the System Design Library.
Select a template and choose a listing to connect. Your MLS property data and agent profile will auto-populate.
Use the drag-and-drop editor to personalize the design within your brokerage’s brand guidelines.
When done, choose how to share your design: download (PNG, PDF, MP4), share directly to social media, print via Xpressdocs, or send via email.
Editor Features
Drag-and-drop editor for print, digital, and video designs
Multi-page design support
Built-in stock photo, video, and music libraries
AI tools — text-to-image, image editing, and background removal
Video editor with animations, transitions, and motion graphics
Auto-fill from MLS data, agent profile, and brand settings
QR code generator
Custom canvas sizes including vertical video formats for social
Automation & Distribution
Listing Machine automatically delivers listing assets to your inbox when a new listing is created
Share directly to social media platforms
Auto-post support for social channels
Order prints directly via Xpressdocs integration
Download in PNG, PDF, or MP4 formats
For Admins: Managing Brand Templates
As an Admin, DesignCenter 2.0 gives you complete control over your brokerage’s brand. You can create, customize, and publish templates that agents can personalize within your approved guardrails.
Getting Started as an Admin
Log in to BoldTrail and navigate to Marketing > DesignCenter 2.0.
Click Template Manager in the top navigation bar.
Choose to Create New Template from scratch or Import via PDF to bring in an existing design.
Use the drag-and-drop editor to build your template, connect dynamic data fields (agent info, listing data, branding), and set locking rules to protect brand elements.
Configure Template Settings — name the design, assign a use case (e.g. Just Listed), set the media type (print/digital/video), and select which brand entities it applies to.
Click Publish Template to make it available to your agents.
Note: You can also access the Template Manager directly from the Marketing Tab.
Brand Controls & Locking
DesignCenter 2.0 solves the brand control vs. agent autonomy tension by letting you lock specific zones while leaving others editable:
Lock placement, content, or style on a per-element basis
Set brand fonts, colors, and logos at the brokerage or team scope
Configure disclaimers and disclosures by media type and scope
Support multiple brands (e.g. My Company, Luxury) — available on request
Create and apply Locking Profiles and Presets across templates
Template Manager Features
Upload, create, publish, and archive templates from a single dashboard
Filter by media type (print, digital, video), design type, branding entity, and content category
Create templates for multiple listing statuses and automation kits (Just Listed, Just Sold, Open House, etc.)
View template and user analytics to understand what’s being used
Access training and support resources directly within the Template Manager
Visit HERE for further Admin settings.
DesignCenter 2.0 Settings
Please Note: Only Admins will have the entity and lock features. If an Admin locks a feature it may not be edited at the Agent level.
Entity: Be sure to select the correct entity that you're trying to update (Company, Office, or Team settings) from the entity dropdown menu.
Locked Settings: Admins may lock the below settings for their Team or Brokerage.
Logos
Update logos from the 'Logos' tile. Primary and secondary logos may be added for both light and dark displays.
Colors
Update the primary and secondary colors from the 'Colors' title.
Hex: The color added to the 'Hex' section will automatically be applied to all designs unless a CMYK code is also added.
CMYK: If a CMYK color code is added to this section this color will be used for all Print materials. The Hex code color will still be used for all other designs.
Fonts
Choose primary and secondary fonts for your marketing materials.
Media Library
Social Media Posting Settings
Connect your social media accounts to quickly post your marketing materials. After clicking into the tile select 'Connect' to the right of the social media platform you'd like to connect.
Follow the prompts by accepting permissions.
After logging in and allowing permissions you may allow posting so you can automatically post your assets directly to your social media.
Designs & Branding
Within the 'Settings' section, templates may only be updated by Admins.
The pre-loaded BoldTrail and custom templates may be toggled on or off (in bulk or individually via the 'Select Designs' button) and a disclaimer may be added as necessary.
Videos
Select whether background music is the default for video tours and whether a random or specific song is selected.
Disclaimer
Add your desired disclaimer text for Primary and Secondary Print, as well as Social Media, Video, and Single Property Sites.
Designs
For print templates such as flyers, door hangers, and postcards navigate to the 'Print' button at the top. Select a design using the section (such as Flyers) and template (such as the Dynamic Flyer design).
Instead of going through all designs, you may select Luxury, Modern, or Traditional from the style filters or a content category (e.g. Recruiting).
Social Media
Find premade Facebook, Instagram, LinkedIn, and X designs from the 'Social Media' button at the top. Use the filters to find the perfect design.
As of February 13th, all BoldTrail references to Twitter have been updated to reflect X. If you're sharing content, look for the X logo where the blue bird icon used to be!
Videos
Select the video design and follow the prompts, including choosing the listing, branding, and audio options. After generating the video, an email will be sent to you including the link.
Saved Designs - Created/ Used Assets
Find your used assets from the 'Saved Designs' button on the top left.
From your history, you can view your used designs which will include changes you saved (if permitted by your Admin), such as font, text color, number of listing photos, and more.
Please Note: If you go to your history and edit a used design, a copy will be saved - it will not update the original.
Listing Kits
Designate a set of marketing materials to be automatically created for a category
of listings, matching the right materials to the right listings with Listing Kits.
Admins can create default kits to automatically create marketing materials for their Agent's listings. Agents also have the ability to create their own custom kits.
To create Listing Kits go to the 'ListingMachine' section on the top right side of the DesignCenter. Then, select '+Create New Kit'.
Fill out each section with your Listing Kit preferences.
Permissions (Admins Only):
Entity - Choose the entity you'd like to apply the Listing Kit to (Company, Office, Team, or individual Agent)
Always Active - When this lock setting is enabled Agents will not be able to turn this Listing Kit off in their account.
Always Prioritize - When this lock setting is enabled this Listing Kit will run before any other enabled existing kits.
Please Note: If multiple Listing Kits have 'Always Prioritize' enabled, the kits will run in order of date created.
Rule/Logic:
Which Listings Apply to This Kit?
All Listings - All Listings that are added will have these assets created.
Certain Listings - Only listings with specified criteria will have these assets made.
Listing Critera - Including listing price, location, or type.
Listing Lifecycle:
Listing Status - Select the listing statuses that you'd like the kit to run for
e.g. You want this kit to be created for New Listings and Open Houses
Please Note: The 'Just Listed' status must be selected in order to select the Video template.
Included Materials:
Brand As - Select Agent, Co-Agent, Team, or Brokerage
Please Note: Only one branding option can be selected per automation kit.
Add the designs you would like to use for each listing status by clicking '+Add Item'.
Social Autoposting (Agent Only):
Connected Social Media Accounts - Add which social media connections you'd like an auto post created for with this Listing Kit
Quick Listing Kits
Quick Kits save you time by quickly generating marketing assets for any of your listings. You'll only need to select a listing status and an appropriate marketing kit.
Navigate to My Listings and select Create Assets for your desired listing.
Select the listing status and the kit. If you'd prefer to create individual assets, select the Create in Design Center option at the right. Click Create Assets to proceed.
Confirm your asset creation by clicking Ok.
You can view your newly created assets in the Design Center, which you can access from the My Listings tab.
Select Saved Designs to review all created assets.
Frequently Asked Questions
Can I still use DesignCenter 1.0?
During the Beta period, you can switch back to DC 1.0 at any time using the toggle in the interface 'Back to Classic DesignCenter'. After General Availability, DC 1.0 will be retired.
What happens to my existing templates from DC 1.0?
System listing designs will be rebuilt in the new editor. Your account’s custom client designs will be migrated as part of the rollout. Contact your Account Manager if you have questions about specific templates.
Do agents need to do anything to get access?
During the Beta, access is enabled by your Admin. At General Availability, DesignCenter 2.0 will roll out to all BoldTrail accounts automatically. Agents will see a prompt in the platform to try it.
What AI features are included?
DC 2.0 includes AI tools for image prompting, image editing, and background removal. The base tier includes a limited number of credits; the Ultimate add-on provides unlimited access.
What is the “Ultimate” trial?
At launch, qualifying accounts will receive time-limited access to the Ultimate edition (including unlimited AI and video) so you can experience the full value before deciding whether to upgrade. You’ll be notified before the trial ends with options to continue.