It includes a visual summary of area-specific statistics like the number of new listings, price reductions, average list price, etc. Your leads can view market reports themselves at anytime by clicking the Market Report link from the search results on your website. Upon viewing the report, they can also subscribe to receive a monthly report for that area.
Where To Find The Market Report
The page your contacts will access market reports on is located in a link, within the search tools of your kvCORE website. Of course, you could also send them a link directly.
It's located at : https://your_website_address/market-report.php
If you generate a market report squeeze link (explained later), it will direct your potential leads or clients to the actual report page without making them go through any of these steps.
To access it from the homepage, begin by accessing the advanced search options:
Then, click on the market report link:
Depending on your Search Layout, it can be in different locations on the page.
Here, you will be prompted to enter an area.
After entering an area, if the user is not already logged in, they will be prompted to register to access the report. This creates a new lead if they don't already exist in your kvCORE database.
The first section of the report contains a header with your information.
This contains the first group of data points:
- Homes for Sale
- Price Per Sq Foot
- Off Market Listings
- Number Of Days On Market
- Number Of Price Reductions
- Average List Price
Each stat is compared to the previous month and is represented as a percentage. For example:
The average list price in this area is $769,281. It has decreased 0.9% since last month.
The next section of the report contains 3 different sections for "Most expensive", "Popular Listings" and "Recent Listings" properties in which all are clickable to quickly access the details.
In the middle of the page, there is an option to "Learn More" which requests Seller Services to directly ask the Agent a question -
Finally, at the bottom of the report, there is a Subscribe option that allows the Lead to subscribe to future reports.
- If the user clicks 'subscribe' they will be subscribed to a monthly automatic email that will link them to this page.
Manually Add Or Manage Market Reports
At any time, you can manually subscribe a contact to market reports. Offering to send them a regular market report is a great way to get a conversation going.
Similarly, you would also prompt people to get setup on search alerts to get a detailed list of properties sent to them that are new or updated on the market.
To manually add or manage a market report, open the details of a contact from within kvCORE.
You'll find the control for market reports in the left hand navigation for that contact.
Expand the 'Market Reports' row to access the controls. Click 'Add Report' and enter an area and interval. That's it! You can add additional reports as needed.
After a report is added, you can click on it to update or remove it. Click on the gray 'X' on the upper right of the controls to cancel your edit.
You can also send that specific report at any time as long as the lead is subscribed -
Anytime a report is added, it will be recorded in the contact's timeline.
Automatic Monthly Home Valuation Report
If your website offers your leads the chance to find their home’s value, after they fill out that request, they will automatically be subscribed to receive a monthly update on that valuation that also includes the market report for their zip code.
Market Report Squeeze Links
You can generate links to subscribe to your market reports. These could make for great advertisements or bonuses to the services you offer potential clients.
Simply set the parameters of the market report and generate a link. They will land on the market report page, where they can subscribe to future reports if they want.
First, navigate to the squeeze page builder in your lead engine.
Then, click on the market report tab.
Location - Begin typing and select the location you want the report to cover.
Frequency - Choose how often the person subscribing will get the report sent to them.
Source - Set the lead source should someone submit their information to your website.
Hashtag - Set the hashtag should someone submit their information to your website.
Facebook Cover Photo - Depending on your MLS or State laws, you may need to specify what kind of photo shows in the Facebook preview when you post this link to Facebook.
Generate Link/Reset - Click the generate button to create the links to copy and post to social media or your advertising sources. Two link types are available. Short links which are useful for texting, and direct links which are needed for advertising platforms or to avoid getting blocked by social media spam filters.
At this time there is only a Default image when posting onto Facebook with the Market Report Squeeze pages.
IMPORTANT: A market report for any given area will include statistics that are based on ALL available listings in that area, which can be across multiple MLS's. Market report data is not limited to just the MLS the agent is a part of. This means that the statistics they see will vary from the statistics they see for their MLS alone.