Begin by navigating to the Lead Engine from the main navigation menu on the left-hand side. Then select 'Build Landing Page'.

You will then be presented with the default landing page. This entire page is customize-able. All of the text, buttons, backgrounds, and functionality can be changed.

Starting at the top left, you'll want to choose which kind of page you want to build.
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Each page type represents a different kind of landing page functionality. For example, if you simply want to provide information like a sign on the street, or if you want people to see a video, that will dictate which one you choose.
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Below will first outline the main features or functions of each page type, then show you how to build a page.

The Video View gives you the opportunity to add a video to your page which can be played directly from the Landing Page.

You can use a 'URL After Video' link if you desire to automatically take the user to a new page (of your choice) at the end of the video.

They can also continue onto the page by skipping the video using the orange button at the bottom of the page.

To display a video, a YouTube video ID is required to be added to the YouTube ID section. Watch the video below to learn how to find and insert the YouTube ID.

This page combines the functionality of both the Lead Generation page and the Video View page. Resulting in a video Landing Page that uses a hashtag as well as a lead signup form. In addition, you can also require a phone number.

The Content Hijack Landing Page allows you to perform a classic marketing tactic, where you offer something that someone wants in your ad, but when they click on the ad, you offer them something else instead. (However, you still give them the option for what they thought they were getting.)
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To accomplish this, you have a 'URL You Want' which is what the lead will be taken to if they click the orange button.
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As well as the 'URL They Want' if they click the link that says 'No thanks.'
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A simple page that is designed for mobile use.
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You can create a custom text code, then use it on this landing page for a mobile ad.

If the user taps the button, it opens up a text message compose window with your smart number in it.
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The call to action on this page uses your Facebook username to create a 'Chat With Me' button.
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If you are always on Facebook messenger, this is a great way to connect with Facebook users.
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Be sure to check that the Facebook button works as you expect it to before you start advertising the page. Have someone else open your landing page and click the button to start a chat with you.
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When customizing your landing page, there is a basic 1-2 rule to follow.

1. Customize all your options up top, from landing type to your background image. Start from left to right.
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2. Customize your text on the page. Just click on the text on the page to change it.

Disclaimer: When using Custom background images for your Landing pages make sure that you either have permission to use that image or to use an image that you own, otherwise you run the risk of violating the intellectual properties of images that you don't own which will cause issues when marketing.

Notes

After everything looks good to you, click 'SAVE' on the upper right:

This finalizes the page, and the URL at the top becomes permanent. Be sure to save that URL! It's not saved anywhere else. So, it's up to you to save it into a spreadsheet or text file.

After your page is created, if you click the green share icon, you can start posting that page to Facebook, and boosting it from your business page, or any of the other social icons you see.

To view your previous Landing Page links and information navigate to the Lead Engine. Find the 'Landing Page' tile and select your domain from the dropdown menu. Then choose 'Past Landing Pages'.

Each record will show:

You can view or copy the URL to your clipboard using the corresponding 'View' or 'Copy Link' button.

Important: Landing Pages cannot be edited or deleted at this time.

When creating landing pages you have a few default background options available to use. In addition to those default images you also have the ability to use the primary MLS image from a particular listing or use a custom background image.

Most of the time one of the default images or a listing image from the MLS will suffice for the content of the landing page you are creating, but you will probably want to use a custom image for the background of a recruiting landing page or a holiday-specific landing page.

Because you cannot upload an image directly onto a landing page you will need to host (upload) your image on another platform and then use the URL (link) on your landing page.

You can choose any image hosting platform, like Imgur, Flickr, Photobucket, etc...to use when trying to add a custom background image.

You can also use BoldTrail's blog posting tool to upload and host an image in order to use it with a landing page.

The first step in using a custom image is to upload it to the website you have chosen. In this case, it is imgur.com.

Disclaimer: Inside Real Estate is not affiliated, associated, endorsed by, or in any way officially connected with Imgur, any of its subsidiaries, or its affiliates. Inside Real Estate's Support team cannot assist with troubleshooting issues or answer questions about using Imgur's website or software.

1. Go to imgur.com.

2. Click on the green "Sign Up" button in the top right. If you already have an Imgur account, click "Sign In" and skip the next step.

3. Fill out the form that appears in order to create a free account.

4. Click on your profile icon in the top right.

5. Click on 'Images' from the drop-down that appears.

6. Click the green "New Images" button to the right.

7. Click "Browse" to choose a picture from your laptop or desktop computer or simply drag and drop the image from your computer to the grey box that appears.

8. Click on the uploaded image after the screen refreshes to show you the added picture.

9. Click the blue "Copy" button to the right of the 'Direct Link'.

10. Go back to your landing page and click on 'Background'.

11. Click on 'Custom Background'.

12. Paste the Imgur link you copied into the field that appears in the pop-up.

13. Click the blue "OK" button.

The page will then refresh to show the landing page's content with your custom background.

Now that you have a free Imgur account you can upload an unlimited number of images to use on various landing pages and one place to store all of them. The URL never changes for each image unless you delete it and reupload it, so you can use them over and over.

When creating landing pages you have a few default background options available to use. In addition to those default images, you also have the ability to use the primary MLS image from a particular listing or use a custom background image.

Most of the time one of the default images or a listing image from the MLS will suffice for the content of the landing page you are creating, but you will probably want to use a custom image for the background of a recruiting landing page or a holiday-specific landing page.

Because you cannot upload an image directly onto a landing page you will need to host (upload) your image on another platform and then use the URL (link) on your landing page.

You can choose any image hosting platform, like Imgur, Flickr, Photobucket, etc...to use when trying to add a custom background image.

You can also use BoldTrail's blog posting tool to upload and host an image in order to use it with a landing page.

The first step in using a custom image is to upload it to the website you have chosen. In this case, it is photobucket.com.

Disclaimer: Inside Real Estate is not affiliated, associated, endorsed by, or in any way officially connected with Photobucket, any of its subsidiaries, or its affiliates. Inside Real Estate's Support team cannot assist with troubleshooting issues or answer questions about using Photobucket's website or software.

1. Go to photobucket.com.

2. Click on the blue "Sign Up" button in the top right. If you already have a Photobucket account, click "Sign In" and skip steps 3-7.

3. Scroll to the bottom and click on the "Sign Up" button for a free plan.

4. Click the blue "Continue" button on the pop-up that appears.

5. Fill out the form that appears in order to create a free account.

6. Click on the blue "My Bucket" button that appears.

7. Prior to being able to upload images, you must first verify your email address. Log in to the email account you used when signing up and click on the blue "Verify Email" button in the email that was sent to you from Photobucket.

Once your email address has been verified you can upload the image you would like to use for your landing page background.

8. Click on the blue "Upload Images" button on your bucket screen or simply drag and drop the image from your computer to that area.

9. If you clicked on the 'Upload Images" button, click on the blue "Select Images" button that appears next or simply drag and drop the image from your computer to that area.

10. Once you have chosen your image to upload, click on the blue "Upload to Your Bucket" button to the right.

11. Right-click on the uploaded image after the screen refreshes to show you the added picture.

12. Click on "Open image in new tab" from the menu that appears.

13. Copy the URL that displays in the address bar at the top of the new window that appears.

14. Go back to your landing page and click on 'Background'.

15. Click on 'Custom Background'.

16. Paste the link you copied into the field that appears in the pop-up.

17. Remove everything that comes after ".jpg" in the link you just pasted.

For example, this link: "https://hosting.photobucket.com/images/i/lmayo2021/Recruiting_Apps_Improve_Talent_Strategy.jpg?width=450&height=278&fit=bounds&crop=fill" would be pasted into the landing page box that appears.

And then everything after the ".jpg" would be deleted so it would shorten to "https://hosting.photobucket.com/images/i/lmayo2021/Recruiting_Apps_Improve_Talent_Strategy.jpg".

18. Click the blue "OK" button once the link has been shortened.

The page will then refresh to show the landing page's content with your custom background.

Now that you have a free Photobucket account you can upload up to 250 images to use in various landing pages and one place to store all of them. The URL never changes for each image unless you delete it and reupload it, so you can use them over and over.

When creating landing pages you have a few default background options available to use. In addition to those default images, you also have the ability to use the primary MLS image from a particular listing or use a custom background image.

Most of the time one of the default images or a listing image from the MLS will suffice for the content of the landing page you are creating, but you will probably want to use a custom image for the background of a recruiting landing page or a holiday-specific landing page.

Because you cannot upload an image directly onto a landing page you will need to host (upload) your image on another platform and then use the URL (link) on your landing page.

You can use BoldTrail's blog posting tool to upload and host an image in order to use it with a landing page. This is a good alternative if you do not wish to set up a free account with a third-party website or do not plan on using very many custom background images for your landing pages.

The first step in using a custom image is to upload it to a blog post in BoldTrail.

1. Log into your BoldTrail account.

2. Click on 'More' at the left, then select 'Website Management'.

3. Select 'Blog'.

4. Click on the green '+ Add Post' button to the right.

5. Click on the image icon on the top row of the blog poster's tools.

6. Click into the 'Upload' tab to the left in the box that appears.

7. Click 'Browse for An Image' or simply drag and drop the image from your computer to the white box.

8. Once the box refreshes, you will see a link in the Source box under the 'General' tab. Copy the link.

9. Click the white "Cancel" button at the bottom of the 'Insert/edit image' box.

10. Click the white "Cancel" button at the bottom of the blog poster tool.

11. Click the blue "Yes, close!" button that appears. You do not need to save the blog post in order for the link to work.

12. Go back to your landing page and click on 'Background'.

13. Click on 'Custom Background'.

14. Paste the link you copied from the blog poster tool into the field that appears in the pop-up.

15. Click the blue "OK" button.

The page will then refresh to show the landing page's content with your custom background.

Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing support@insiderealestate.com!