How to access Landing Pages
Begin by navigating to the Lead Engine in your left hand navigation menu
Next, select the domain you want to post the landing page to. By and large, you will be picking your kvCORE website from the menu. Because, you want the leads to generate to go to your personal kvCORE database.
Of course, if you are an office or team admin and wish to build an advertisement that will send the leads it captures to the lead routing rules for your office or team, you would select your office or team website address from the drop down menu.
After selecting your desired URL, click on 'START BUILDING.'
You'll be presented with a kind of default or placeholder page. This entire page is customize-able. All of the text, buttons, backgrounds, and functionality can be changed.
Landing Page Types
Starting at the top left, you have to choose what kind of page you want to build.
Each page type represents a different kind of landing page functionality. For example, if you simply want to provide information like a sign on the street, or if you want people to see a video, that will dictate which one you choose.
Below, we will first outline the main features or functions of each page type, then show you how to build a page afterwards.
This page type is your standard. It primarily provides two fields where people can insert their email and phone number, and a button to submit it.
You have the option of sending that person to another page using the 'URL After Login' field at the top.
What this means, is that after someone enters at least an email and clicks on the orange button, they are re-directed to a URL of your choice. It could be a squeeze page or even a page that has nothing to do with your kvCORE site.
Another option on this page type is to specify a hashtag.
If a lead is captured off of this page, it will be added to kvCORE with the hashtag you specified. The hashtag you specify here takes precedence. So, if you were to forward leads from this landing page to say, a squeeze page that shows a list of properties, and that squeeze page has a different hashtag, that hashtag will be ignored because the lead would already have been captured by the landing page.
Another feature of this page type is to require a phone number.
This will force any potential leads to enter a phone number before they can continue past the button at the bottom. Studies have shown this type of practice to be detrimental to lead generation. However, should you word your advertisements to mention that a good number is necessary, then requiring a phone number makes sense. The true success of landing pages is being honest with your potential leads. If they get what they expect to get, you will generate many more leads.
"Leag Generation" and "Video+Lead Generation" Landing Pages now have the ability to select lead types when a Lead registers on the Landing page you build. What this means is that you can select the types of leads that will be collected from the Landing Page you are building. Do note that if you do not select a Lead type (or you select the None option) the leads will be collected as a Buyer Type Lead.
You can select the Lead type as you are generating the Landing page, and because of the type of lead that is being collected, you can start these leads with automated communication based on the Lead Type selected, as Smart Campaigns will only automatically attach to leads that they are designed for.
This page loads your content as well as a video that starts playing when the page loads. You can set it to automatically take that user to another page using the 'URL After Video' option.
If they click the button at the bottom they could skip the video and continue on to that URL.
A YouTube video ID is required in order to load a video onto the page.
To get a video ID, open your video on YouTube, and copy the ID after the V= in the URL.
Video + Lead
This page combines the functionality of both the Lead Generation page and the Video View page. So, you can have a video landing page that uses a hashtag as well as a lead signup form. In addition, you can also require a phone number.
This page allows you to perform a classic marketing tactic, where you offer something that someone wants in your ad, but when they click on the add, you offer them something else instead. (However, you still give them the option for what they thought they were getting.)
So, to accomplish this, you have a 'URL that you want' which is what the lead will be taken to if they click the orange button.
As well as the 'URL they want' if they click the link that says 'No thanks.'
A simple page that is designed for mobile use.
You can create a custom text code, then use it in this landing page for a mobile ad.
If the user taps the button, it opens up a text message compose window with your smart number in it.
This kind of lets you build your own sell page. All you do is specify the hashtag you want the seller lead to have if they get captured.
When a potential lead selects their address from the field below, they will automatically be redirected to your /sell.php page to enter their email address in order to receive a valuation.
This allows you to effectively sell someone on your prowess as a listing agent, giving you all the ability to put what you want on the page, the background, etc. For more information on seller leads in kvCORE, click here.
The call to action on this page uses your facebook username to create a 'chat with me' button.
If you are always on FB messenger, this is a great way to connect with fb users.
Be sure to check the that the facebook button works like you expect it to before you start advertising the page. Have someone else open your landing page and click the button to start a chat with you.
Customizing Your Page
When customizing your landing page, there is a basic 1-2 rule to follow.
1. Customize all your options up top, from landing type to your background image. Start from left to right.
2. Customize your text on the page. Just click on the text on the page to change it.
Disclaimer: When using Custom background images for your Landing pages make sure that you either have permission to use that image or to use an image that you own, otherwise you run the risk of violating the intellectual properties of images that you don't own which will cause issues when marketing.
- You can remove elements by double-clicking them. If you delete an element by accident, you can refresh your page. The settings up top will remain, but all the text in the middle will be reset.
- When using a custom image, try to select an image that is relevant! For example, if you are circle prospecting a neighborhood, you should find a picture of a neighborhood somewhere and use that image.
- If you find an image somewhere, you can right-click it, and copy the image URL (or location) and paste that into the custom image prompt.
- Want to setup listing alerts automatically for certain kinds of landing pages? You can.
Saving Your Page
After everything looks good to you, click save on the upper right:
This finalizes the page, and the URL at the top becomes permanent. Be sure to save that URL! It's not saved anywhere else. So, it's up to you to save it into a spreadsheet or text file.
After your page is created, if you click the green share icon, you can start posting that page to facebook, and boosting it from your business page, or any of the other social icons you see.