In kvCORE, it's possible to capture new leads via text messaging!
Normally, when you post an ad on the internet, it uses a link that someone clicks on, and they then land on your website looking at a list of properties or the landing page you set up. Provided that what they clicked on is what they expected from the advertisement, they are more likely to continue using your website and thus register as a New Lead.
That doesn't really work on a flyer/sign, or on Craigslist. Those mediums do not allow people to click on links. Your only option is to prompt them to take action.
Text codes allow you to prompt the potential leads to send a text message to your smart number to receive the information that they want. Both the word they would text and the information they receive will be set up by you, using the custom text codes feature.
To set up your custom codes, hover over the Lead Engine tab from the left-hand navigation menu, then select 'Call Capture'.
At the top of the list of text codes, click the 'Add New' button on the left-hand side.
There are four steps to creating a code.
1. Enter the code
Your custom text code can be almost any word or alphanumeric phrase. However, you should keep it simple!
Try to avoid numbers as codes. This can get very confusing with some of the automated functions of custom text codes.
Avoid addresses as codes. Addresses are far too long to type in, and they can also cause confusion for the client.
Keep it short! The shorter your code is, the more likely someone is to text it in.
Think of generic codes for sign riders. If you use a generic code like 'house1' for example, you can update the code later. This means that if you are buying a $50 sign, you only have to buy it once. You can re-use it on another home later by editing your code.
The custom codes you create must be unique. They are on a first-come, first-served basis since you share a Smart Number with your Office or Team.
2. Enter an MLS ID or a Message
Choose to do one or the other.
In the above example, the code is '4rolynhills' and the MLS ID field has the ID of an active listing. The response is automated and shown above. It contains a link, and address, and beds/baths info. The link goes to the personal kvCORE website/subdomain of the person who created the code.
The message can be a URL, or it can be a message like you see above. The difference from the MLS ID only is that kvCORE is not auto-generating the response. It simply delivers exactly what was entered into the message field.\
If you would like a hashtag associated with the leads that come in from a custom text code you would add it to this section. It can then be used for filtering contacts or automation like smart campaigns.
4. Smart Number. You might not see this option if you have access to only one smart number. But, if you are a member of multiple Offices or a Team, you might have access to more than one Smart Number. Depending on your marketing strategy, pick the number you want to use.
If at any time you try to create a code that someone else has already created, you will see the following error:
Should you run into this error you will need to modify your code to something that is unique.
Have more questions? Please reach out to Customer Support via the blue chat bubble to the right or by emailing email@example.com!
(Keywords: text code, textcode, smart number)