Overview
Using tips from multiple websites including OptinMonster, Inside Real Estate has gathered tips and tricks that you can use to make your emails more deliverable. These are items that you can control when you are building out emails and email lists to improve your deliverability rate. Some of these items described will take some time to have an effect, but the sooner you change your email practices the more robust your lead and sphere engagement will be!
Why Emails Go to Spam
Tips, Tricks & Helpful 3rd Party Tools
How to Prevent It
SPF Records
When you send an e-mail from kvCORE, it's important that your DNS settings allow for kvCORE to send emails. You need to have an SPF TXT record -- you may already have one that looks like this "v=spf1 include:_spf.google.com ~all"
Inside of the record, you'll need to ensure it has include:sendgrid.net
example: "v=spf1 include:_spf.google.com include:sendgrid.net ~all"
Note: There is no need to list each of your IP addresses if you add include:sendgrid.net to your SPF, as all IP addresses will automatically be included.
Spam Filter Testing and Spam Checkers
Still worried that your emails might go to spam? If you follow all of the above tips, and you’re still having a problem with emails getting sent to spam, here are some spam checkers that you can use to test your emails for issues.
Litmus
Litmus is a suite of email optimization tools that includes a spam checker. Here’s how it helps you keep emails going to spam:
Scans your emails by all the major spam filters before sending, to make sure that they pass.
Checks your reputation by looking at any domain names used in your email, and checking them against known blacklists. (If any of them could affect your delivery, you’ll get a notification.)
Verifies that your email authentication, such as DKIM, DomainKeys, SenderID, and Sender Policy Framework, is set up properly.
Gives you a spam score, which advises you on why you got that score and how to improve it.
Mail-Tester
Mail-Tester is a free spam checking tool that gives you an easy-to-understand score out of 10 on a scale of spammyness. You’ll have to check each email manually, but it checks to see if you’re blacklisted, DKIM, and the quality of your message, as well as doing a SpamAssassin check.
IsNotSpam.com
IsNotSpam.com is a free spam checker that you can try if you don’t have the budget for Litmus.
You’ll have to check each mail manually, and it doesn’t have a comprehensive testing capability, but it will check your Sender Policy Framework, SenderID, and DKIM to make sure they are set up properly, and it will do a SpamAssassin check to score your email content.
kvCORE Email Deliverability Stats
If you have any questions or need further assistance, please reach out to Customer Support via the blue chat bubble to the right or by emailing kvcore@insiderealestate.com!