The biggest benefit Seller Agents see when using Nosy Neighbor is the efficacy of the automated communications that are sent out to neighbors and contacts.

To learn more about the farming tool, Nosy Neighbor, click here.

While Agents can take the initiative to send an email or text or call the neighbor themselves, the majority of nurturing happens in the background without the Agent needing to do anything.

Nosy Neighbor sends out a mixture of physical and digital communications in an effort to entice identified neighbors into receiving more information about the property near them and start a conversation with the related Agent.

Once the neighbor opts in and becomes a contact, Nosy Neighbor pushes them to kvCORE so that platform can continue nurturing the Seller Prospect. Once that happens, the Agent can step in and start reaching out to the Seller themselves in conjunction with kvCORE's automation.

Article Sections

Nosy Neighbor

Postcards

Google Retargeting Ads

Emails

Landing Pages

kvCORE

Market Reports

Property Alerts

Smart Campaign

Nosy Neighbor

Nosy Neighbor kicks off automated messaging once a Just Listed or Just Sold property is identified in your purchased zip code(s). The first touch consists of a physical touch along with a digital touch via email.

Postcards

A postcard will be sent to neighbors within a mile radius around Just Listed or Just Sold property within your zip code(s) within 24-48 hours of Nosy Neighbor identifying it.

Please Note: When you went through the initial setup process while purchasing your zip code(s), the information you filled out will be displayed on this postcard. Make sure you have a photo, logo, and accurate contact information added to your account settings!

Nosy Neighbor does not verify that your information has been added prior to printing and sending these physical postcards.

The goal of this postcard is to entice the neighbor to scan the QR code to find out more about the featured property. They will be sent to a landing page from scanning the QR code and go through a series of questions.

This postcard is accompanied by an email that is also sent to neighbors of a Just Listed or Just Sold property as well as a Google Ad.

Google Retargeting Ads

In addition to the initial postcard and email that are sent to neighbors around a Just Listed or Just Sold property, 3 types of Google Ads will also start appearing for users in that zip code.

If someone clicks on one of the ads they will be sent to the free home value estimate section of the landing page.

Emails

The first email that is sent, accompanying the postcard and Google Ad, is designed to entice neighbors to opt into further communication and starting a conversation with you.

The verbiage will change a little depending on whether the property is Just Listed or Just Sold and once a neighbor clicks on the link they will be sent to the same area of the landing page that the postcard's QR code would have sent them to.

The second email is sent 5 days after the initial postcard/email/ad combo if the neighbor has not unsubscribed or opted into communications (subscribed) yet.

Once a neighbor clicks on the link they will be sent to the same area of the landing page that the Google Ad would have sent them to.

Clicking this link also triggers a Market Report from Nosy Neighbor. Although this initial report is sent by Nosy Neighbor, clicking this link automatically opts the neighbor in so future reports are sent by kvCORE after the contact is pushed there.

A third email will be sent 7 days after the last email if the neighbor has not unsubscribed or subscribed yet.

This email will be sent every 30 days thereafter for the next 4 months until the neighbor unsubscribes or subscribes.

When a neighbor clicks on the link they will be sent to the the landing page section that asks if they would like a free home value estimate.

If a neighbor submits their contact information for a free home value estimate, they will receive a confirmation email.

That neighbor will then be automatically set up with a property alert and market report based on the featured property's information, changed to a contact in the Nosy Neighbor app, and pushed over to kvCORE.

Landing Pages

When a neighbor clicks on a link in an email, scans the postcard's QR code, or clicks on a Google Ad, they will be sent to a corresponding landing page that uses a call to action to prompt the neighbor into subscribing.

The landing page a neighbor is directed to depends on which link they clicked on. Each email contains a link to a different section of the landing page along with the QR code and Google Ad.

The postcard's QR code and first email's link will both lead to the beginning of the landing page. Neighbors will need to accept a disclaimer before viewing the information.

This landing page engages the neighbor, asking them to guess the price of the newly listed or sold property.

Once they choose an answer, it will ask several more follow up questions, like "do you think your home is worth more or less?" and "do you think you might want to sell your house in the next year?"

Once the neighbor has answered a few questions they will be asked if they want a free home value report. The 3rd email sent will have a link that goes directly to this section of the landing page.

If they click "Search Homes" they'll be sent to the website you added to your Nosy Neighbor profile. If they click "Home Value Report" they'll be asked to input their information.

This is the section of the landing page that the 2nd email's link and Google Ads would send the neighbor to when clicked on.

Once they click the yellow "Get Estimate" button they will be changed to a contact in the app, pushed over to kvCORE, and set up on a market report and property alert.

kvCORE

Once a neighbor opts in for more information, they will automatically be changed to a contact in the Nosy Neighbor app and pushed over into your kvCORE Smart CRM as a Seller Prospect.

They will also be set up on a property alert and a market report based on the related property's information. These will be sent from kvCORE just like the alerts and reports sent to your other contacts and recorded in the Prospect's Timeline.

Market Report

Once a neighbor submits a home value estimate request via the landing page, they will automatically be set up with a market report in kvCORE. The report will use the property's zip code and is defaulted to send once every 28 days.

You can easily review or edit the market report setup by clicking into a Seller's contact record in kvCORE and looking at the active communications on the right.

Property Alerts

These property alerts are set up in kvCORE based on the related property's details and will be sent to the contact every 30 days.

You can easily review or edit the market report setup by clicking into a Seller's contact record in kvCORE and looking at the active communications on the right.

Smart Campaign

Once a contact has been pushed over into kvCORE as a Seller Prospect, a Smart Campaign created specifically for Nosy Neighbor will automatically be assigned to that contact.

After the first contact is pushed into kvCORE, you can review and edit this campaign in your Smart Campaign library. You can search for the title "Nosy - First Email to Contact".

It contains one email as its single action so it is strongly suggested you add further actions, like follow-up texts and daily call/task reminders so kvCORE can help keep you on track with nurturing this Seller with periodic personal touches yourself.

Related Articles

Nosy Neighbor Platform Overview

Nosy Neighbor App Overview

Nosy Neighbor General FAQs

If you have any questions about Nosy Neighbor, please reach out to Support using the blue chat bubble in the bottom right or via support@nosyneighbor.com.

(Keywords: nosy neighbor, nosyneighbor, farming, branding)

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