Inside Real Estate's Buyer-Focused advertising program is a powerful combination that maximizes the number of new leads and minimizes your advertising costs. You can elevate your Buyer ads to a whole new level with this add-on!
Keep your database growing with fresh leads each month from Buyer-Focused ads! The Facebook AI Advertising options optimize your ads to pivot according to the ad's targeted area and performance. It also includes a retargeting aspect, meaning your Facebook ad will be repositioned in front of any visitors to your website or those who have clicked on your Facebook ad in the past and it will appear at a time that they may be more likely to convert.
Calculate the impact Buyer Leads advertising will have on your business with the Advertising Return On Investment Calculator
Buyer-Focused Ads at a Glance
There are several different package levels to choose from, but all of them include the same components and setup.
Dynamically created carousel of listings in a targeted ad. Show local buyers a targeted selection of listings from your website in their area, kept up to date automatically. Your ad will have 10-15 versions running at the same time for the most engagement opportunities.
Desired zip/postal code. Each order will support a single zip code to market to. Facebook creates a target audience for the ad based on the individual listings - this means that the people added to the audience could be those who are physically in the vicinity of the listing or have visited the area.
Buyer ad specific Hashtag. Every New Lead that is generated from your Buyer ad will automatically have #kvbuyerpaid applied to their contact record.
Get high quality lead contact information. Leveraging Facebook’s lead form, get valid contact information including name, email address and phone number automatically pulled from their Facebook account.
Get Buyer Leads advertising is automatic and deeply integrated with kvCORE. The leads will be fed straight into your kvCORE Smart CRM as a New Lead. They will be automatically assigned a hashtag (kvbuyerpaid) and lead Source (kvBuyerPaid) for easy identification and assignment to Smart Campaigns.
Buyer-Focused ads are fully automated, with no complicated configuration or setup - making it easier to keep in touch and spend your time forming relationships through meaningful interactions.
To purchase Buyer ads, simply log into your kvCORE account and click into your Marketplace tab. Scroll down until you see the 'Get Buyer Leads' tile and click "Learn More". Pricing is displayed within the Marketplace tab.
Once you choose the website to apply the order to, you will be taken to the order form to fill out a few important fields:
The amount of money you budget each month for these Buyer Leads ads will directly correlate with the number of leads generated each month.
Please Note: Inside Real Estate cannot guarantee a specific amount of leads generated each month or their quality as Internet leads usually have a longer buying or selling timeframe.
Facebook creates a target audience for the ad based on the individual listings - this means that the people added to the audience could be those who are physically in the vicinity of the listing or have visited the area. This means that it's possible to receive leads who do not live within the zip code provided - but have instead visited.
You may only submit an order for one zip/postal code at a time, if you are looking to advertise in multiple locations you will need to purchase each ad individually per zip/postal code.
This helps keep advertising organized and makes it easier to know which subscription to adjust budgeting for if you see one location generate more closings.
If you operate your real estate business in a state or province that requires specific disclaimers to be displayed on any online advertising you use, then you can enter that text in this field.
Please Note: You are responsible for knowing the laws and regulations for your type of business within your area, Inside Real Estate is not liable for any fees you may incur from a lack of disclaimer text on the ads.
How The Ads Work
Once the order form is submitted you will see a confirmation message appear and the ads will be set up immediately. 10-15 different ad copy versions will be circulated in front of Facebook users 18+ years old whose location is set to your chosen area.
The Buyer-Focused ads have an Artificial Intelligence aspect that rotates the 10-15 different ad versions based on the users' searches and what ads they are clicking on.
Please Note: Facebook creates a target audience for the ad based on the individual listings - this means that the people added to the audience could be those who are physically in the vicinity of the listing or have visited the area - not just those who live there.
This adaptation based on the users' behavior results in more accurate lead generation since the ads only target those who are capable of buying or selling (no minors accidentally registering) and those in your area of focus who want more information.
TIP: You will probably not see your Facebook ad when using your Facebook account. This is due to various factors, but the most common is that your profile address does not fall into the targeted radius. The second most common reason you will not see your Buyer-Focused ad is due to your searching history not matching what the Facebook ad AI algorithm is looking for when finding users to show the ad to.
Once a Facebook user clicks on the ad they will be asked to provide their contact information on a lead capture form. The information will automatically default to pulling the information in their Facebook profile.
You will receive a new lead notification email with the Source as 'kvBuyerPaid' and the lead will have that hashtag in your Smart CRM for easy filtering.
TIP: If you have the kvCORE Mobile app downloaded you can also receive new lead notifications as a push notification on your phone.
If you have any further questions, please reach out to Customer Support via the blue chat bubble to the right or by emailing email@example.com!