Clicks to your squeeze pages that come from Facebook display a special registration pop up that shows Facebook as the only login option.

How to Access IDX Squeeze Pages

First, click on 'Lead Engine' on the left hand side of your kvCORE dashboard.

Then, find the IDX Squeeze Page Tile, and choose your desired domain, then click 'Start Building.'
 

The squeeze page will send leads to the lead routing rules for the domain you select.

If you select your subdomain as an agent, the leads generated are assigned directly to you, unless you manually configure special lead routing rules.

For admins, domains are associated to Offices, Teams, and Agents, so be sure to select the right one.

 

Multi-Property Squeeze Page

 

Multi-Property means that when the potential lead opens the link, they will see a list of properties on your kvCORE website.

They can scroll through the list, and eventually try to open one of the listings, where they will then be prompted to sign up and thus become a new lead.

If you build a link that relates to the advertisement or post you are making, when the potential lead sees that they got relevant listings to the ad, they will be more likely to register.

 

1. Search Crtieria

First, you must specify all of your search criteria. Fill in all of the fields for search criteria before moving on to page configuration.

 

Area - Choose area you would like to pull info from the MLS for.

-or-

Draw On Map - Click the blue 'Draw On Map' button to draw a polygonal boundary that will contain all of the listings contained in this squeeze page. As an alternative to restricting your area to MLS Area Names, it might make more sense to draw out the area on a map.

How-To Draw On Map

  • (Optional) - Type in a location at the top of the map to zoom the map to a more specific area you want to draw in.
  • Click the 'Draw Area' button.
  • THEN click consecutively to draw a polygon shape on the map until you trace back to your first click.

Note - you may only choose an area OR draw on map. You may not specify both.

Listing Type - Choose listing type; this can be any single type or multiple types of property

 

Options - Choose an option from drop down. This is where you can find things such as recently reduced, open houses, and other unique options.

 

2. Page Configuration

 

Source - identifier source or "anchor" for URL. This will tell you the "name" of your link when you review your click stats later. Ideally, you would give all your different links different sources/names so that you can identify each one separately.
  

You can find your source report on your new leads under the 'referrer' label in your leads source information. Click here for more information. The source will explicitly show exactly what you enter here. If you leave the field EMPTY then the source will be "PPC" (Pay-Per-Click.)

 

Hashtag - Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from.

Facebook Cover Photo - Typically you will not need to use this unless your MLS has strict rules on what kinds of images you are allowed to post in Facebook Advertisements.

New Feature: You have the option to choose the preferred image for Multi Property Squeeze Pages, which displays as the Facebook Cover photo for your squeeze pages when posting on Facebook by selecting the option "Use Photo From Specific Listing".


Property Views Allowed Before Registration - Set the number of properties you want visitors to be able to see before they are prompted to sign up to view more. 1 property is the default, and 0 means to display the signup form as soon as they open the link. PLEASE NOTE - Disabling registration/selecting 'never' defeats the purpose of squeeze pages and will not generate new leads for you.

 

Once all of your criteria and configurations are set, you can generate your link.

 

PPC Link - This box will contain the FULL link with all of the criteria you set. This type of link is typically required for Google Advertisements.

 

Short Link - This box contains an abbreviated link that will take people to the same results. But, the link is a bit shorter which makes it usable for mediums like text messages and spaces like twitter where the amount of characters you're allowed to use in your post is very limited.

 

You can copy these links using the icon to the right of each box, and save them in a spreadsheet or text file in case you need them again in the future.

 

It won't make sense to create a different link with the same source. You want your source to be unique for each different link criteria so that you can accurately track which ad is bringing in what amount of leads.

Custom Squeeze Pages

In some cases you will want to create a search of properties that have more criteria than what the squeeze page builder creates. On your kvCORE website, you can create your own squeeze pages by hand if needed. This might be necessary in the case of keyword search options, which are generated with MLS data:

To create these links, go to your kvCORE website, and perform a property search to get the exact results you want your potential leads to see.

Then, when you are satisfied with the search results you see displayed, copy the URL from the address bar of your browser:

Then, paste the URL into a text editor so it can be edited easily.

Now we will manually add the pieces to the end of the URL that will make it a trackable squeeze page.

First, delete the #rslt at the end.

Then, add the source and hashtag parameters by hand. You enter what you would like your source name to be, as well as the hashtag you want to be attached to the contacts who sign up. When entering a hashtag do NOT include the '#.'
 &ppc=&addht=

That's it! You can re-copy your newly formed custom squeeze link and use it in your advertisements.
 

 

When you want to advertise one particular property, you will use the Single Property Squeeze Builder.
 

1. Enter Settings

Source - identifier source or "anchor" for URL. This will tell you the "name" of your link when you review your click stats later. Ideally, you would give all your different links different sources/names so that you can identify each one separately.

You can find your source report on your new leads under the 'referrer' label in your leads source information. Click here for more information. The source will explicitly show exactly what you enter here. If you leave the field EMPTY then the source will be "PPC" (Pay-Per-Click.)

 

Hashtag - Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from.

 

Listing ID - The actual MLS ID of the property you want to link to.

 

Property Views Allowed Before Registration - Set the number of properties you want visitors to be able to see before they are prompted to sign up to view more. 1 property is the default, and 0 means to display the signup form as soon as they open the link. PLEASE NOTE - Disabling registration/selecting 'never' defeats the purpose of squeeze pages and will not generate new leads for you.

 

 

Once all of your criteria and configurations are set, you can generate your link.

 

PPC Link - This box will contain the FULL link with all of the criteria you set. This type of link is typically required for Google Advertisements.

 

Short Link - This box contains an abbreviated link that will take people to the same results. But, the link is a bit shorter which makes it usable for mediums like text messages and spaces like twitter where the amount of characters you're allowed to use in your post is very limited.

 

You can copy these links using the icon to the right of each box, and save them in a spreadsheet or text file in case you need them again in the future.

 

It won't make sense to create a different link with the same source. You want your source to be unique for each different link criteria so that you can accurately track which ad is bringing in what amount of leads.

 

 

Seller Squeeze Links use the sell page on your kvCORE website to capture new seller lead addresses. 

 

Using the sell page directly instead of part of a lead funnel does have its uses. However, if you are running an advertising campaign, using Landing Pages to serve as the interface between the advertisement and the sell page will net you the best results. Pushing the sell page directly which uses the title "Find your Home's Value, Free" may not always speak to homeowners, and can speak to renters. The 'Address Capture' option for Landing Pages would be the best bet for Seller Advertising. However, if you are using some kind of call to action where you simply need an address capture form directly, the seller squeeze page will work for that.

 

1. Set Options

Source - identify source or "anchor" for URL. This will tell you the "name" of your link when you review your click stats later. Ideally, you would give all your different links different sources/names so that you can identify each one separately.

You can find your source report on your new leads under the 'referrer' label in your leads source information. Click here for more information. The source will explicitly show exactly what you enter here. If you leave the field EMPTY then the source will be "PPC" (Pay-Per-Click.)

 

Hashtag - Specify a hashtag for this squeeze link. This will add the hashtag to any leads that sign up from this link. It's excellent for connecting specific leads to specific squeeze links so you can see directly where they came from.

 

Area - Choose area you would like to pull info from the MLS for. This will show an average price of homes for sale in the website title, which is useful for Facebook Posts.

 

 

PPC Link - This box will contain the FULL link with all of the criteria you set. This type of link is typically required for Google Advertisements.

 

Short Link - This box contains an abbreviated link that will take people to the same results. But, the link is a bit shorter which makes it usable for mediums like text messages and spaces like twitter where the amount of characters you're allowed to use in your post is very limited.

 

Notes

  • You can copy these links using the icon to the right of each box, and save them in a spreadsheet or text file in case you need them again in the future.
  • Results will create a customized valuation link for that particular area you specified. you can triple click to copy - or - click into the field and copy the link and post into facebook, buffer/hootsuite, speciality facebook groups, etc

 

It won't make sense to create a different link with the same source. You want your source to be unique for each different link criteria so that you can accurately track which ad is bringing in what amount of leads.

 

You can extend the functionality of Market Reports by generating links in a similar way that you do squeeze pages. Simply set the parameters of the market report and generate a link. They will land on the market report page, where they can subscribe to future reports if they want.

Click on the Market Report tab.

Location - Begin typing and select the location you want the report to cover.
Frequency - Choose how often the person subscribing will get the report sent to them.

Source - Set the lead source should someone submit their information to your website.
Hashtag - Set the hashtag should someone submit their information to your website.

Facebook Cover Photo - Depending on your MLS or State laws, you may need to specify what kind of photo shows in the Facebook preview when you post this link to Facebook.

Generate Link/Reset - Click the generate button to create the links to copy and post to social media or your advertising sources. Two link types are available. Short links which are useful for texting, and direct links which are needed for advertising platforms or to avoid getting blocked by social media spam filters. 

Direct Link vs Short Link

After you Generate Links you will have two to select from. The First is a Direct Link that should be used specifically for Facebook (though it can be used elsewhere) so that it generates the Preview when posting the link to Facebook. A Short Link is great for posting to sites that have Character Limits (meaning you can only put so many letters or characters in the post) so that you do not limit what you can say about the post, this is the better link to use for places like Twitter or Instagram.

To create a custom squeeze link of particular listings, there is a specific way you can build a URL by hand.

 

Your URL will have four components:

 

domain/index.php + ?mlsids= + mls1,ml2,etc. + &ppc=SOURCE&addht=HASHTAG

 

What makes it a squeeze link is always the source and hashtag that you add to the end of the URL. This is what enables the tracking statistics that you will use to monitor your link and advertising performance in business analytics. So, when creating custom squeeze links, always remember to include those components at the end. The source and hashtag are the same as you would specify in the text box in any of the other squeeze link builders.

 

The other thing you will need is the collection of specific MLS numbers that you want to link to. We will simply separate them by commas.

 

 

This squeeze page will only show the listings you enter after "mlsids=".

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