If you are looking to increase your value as a listing Agent to potential and current Sellers, CORE PropertyBoost is a fantastic addition to your listing presentation repertoire.

It offers an easy way to market new listings on Facebook, keep your Seller Clients up to date with your marketing efforts for their property, and increase your chances of winning new listings.

CORE PropertyBoost automatically generates a targeted Facebook ad campaign for each boosted listing to get maximum exposure. This helps impress Sellers, generate demand in that first critical week when the listing hits the market, and ultimately sell listings faster.

kvCORE will automatically generate traffic reports and send an email to both you and your Seller Client, streamlining your communication process and ensuring your Seller is aware of their property's marketing results.

To get started, log into your kvCORE account and navigate to your Marketplace tab. Scroll down until you see the CORE PropertyBoost tile and click "Learn More".

Pricing is displayed within the Marketplace tab.

Clicking on "Add to kvCORE" will take you to the CORE PropertyBoost website where you can then enter a property address and get a listing boosted immediately.

TIP: You can also purchase CORE PropertyBoost from the Listings tab. There is a "Boost Property" button at the top of your listings table.

After selecting your desired listing and walking through the steps to boost it, a Facebook ad will be generated within 24 hours and marketed to Facebook users within a 15-mile radius of the property.

Once someone clicks on the ad they will be asked to submit their contact information, which is prepopulated from their Facebook account, in order to learn more about the listing.

After they submit their information they will be taken straight to your kvCORE website and shown that listing's details page. That New Lead will then appear in your kvCORE Smart CRM, in your daily CORE PropertyBoost notifications, and on your CORE PropertyBoost dashboard.

Your CORE PropertyBoost dashboard will show you all the currently running ads as well as past ads for previously boosted listings along with impressions, clicks, shares, and leads for each ad.

To access your CORE PropertyBoost dashboard, simply click on the My Business tab on your kvCORE Dashboard and then click the PropertyBoost link.

You can quickly add or edit the Seller's information by clicking on blue 'Seller Info' link and you may edit your ads using the 'Edit Ad' link.

Please Note: You will not see a newly boosted listing's ad immediately appear on your CORE PropertyBoost dashboard since it can take up to 24 hours for the ad to propagate, but all New Leads generated by your Active ads will appear the moment they submit their information. Analytics and impressions for newly boosted ads will be available to view on the Dashboard within 24-48 hours of creation.

When you boost a listing, you have the choice to add in the client's contact information so they can receive daily emails containing the stats for their property.

This is an easy, automatic way to keep them informed of your marketing efforts for their listing and show them the number of impressions, clicks, New Leads, and shares on Facebook that their property generated.

You will also receive a daily email with the same data for each of your boosted listings so you can access these on the go along with your CORE PropertyBoost dashboard.

A final summary email will be sent to you for each boosted listing whose ad is ending so can decide whether to re-boost it or not.

If you have chosen to add your Seller Client's information to their listing's CORE PropertyBoost, they will receive their own version of the final summary email as well.

Each lead generated by a CORE PropertyBoost ad will have two hashtags automatically applied to their contact record in your Smart CRM for easy filtering: #propertyboost and #pb[first 15 address characters] which looks something like #pb2317MerganzerRo, where the '2317MerganzerRo' is the first 15 characters of "2317 Merganzer Road".

Having a general #propertyboost label enables you to send out general Buyer-specific communications, like a newsletter blast directed towards Internet Buyer leads, while having a property-specific hashtag allows you to send out updates about a particular listing to just those who showed interest, like an Open House announcement.

kvCORE's default Smart Campaigns list includes a campaign that you can enable specifically for these PropertyBoost leads titled "Property Boost & Facebook Ads Campaign". This campaign contains just three touches: an automatic text message, a scheduled call assigned to you for following up with the New Lead, and a task assigned to you for setting up search alerts based on the listing's details.

If desired, you can edit this Smart Campaign to include more automated communications on your behalf and/or to schedule further calls or tasks for yourself to continue that nurturing.

By default, the first picture that was uploaded to the MLS is used as the ad's image. If you would like to use a different listing image simply click on the blue 'Select New Image' link underneath the default image to choose from all of the MLS pictures for that property. You may use up to 5 images to display.

Once you select your desired image, click the green "Use Selected Images" button at the bottom of the list and the ad preview will refresh with the new picture.

You can add a 'Just Listed', 'Just Sold', 'Open House', or 'New Price' banner using the 'Display Image Overlay' toggle.

The available banners will depend on the ad type selected.

After setting up the ad you will need to choose a pricing plan that fits your marketing budget. You can select from 3-day, 7-day, or 21-day ads. However, it's encouraged to use the 4-week PropertyBoost LifeCycle Ad which will automatically update as your listing changes.

Automatically market all stages of your listing's life cycle. The revolutionary LifeCycle ad:

LifeCycle ads update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update.

Please Note: By purchasing CORE PropertyBoost for any length, you are agreeing to the terms of use notated at the bottom of the pricing plan list:

"In order to boost this property, you must be the listing agent or have permission from the listing agent to do so. Using property boost is the sole responsibility of the agent. The brokerage will not be held responsible for misuse or failure to comply with permission requirements. Ads take 24 hours to go live. If you are a lender, please do not boost the listing; your leads will be routed to your company and not assigned to you. If the listing becomes Pending/Under Contract/Sold during the duration of the boost, no refund will be issued for the time used and/or remaining. Any time remaining cannot be transferred to a new listing."

From your PropertyBoost dashboard you may sign up for PropertyBoost automation using the 'Automate all my boosts' button at the top right.

During the sign-up process, you'll select your monthly budget, display price, and optional compliance text.

Finally, select your plan and input your payment method.

CORE PropertyBoost is one of the easiest ways to get exposure for your listings and generate affordable leads from them.

CORE PropertyBoost automatically creates a Facebook "Lead Generation Objective" Ad that is shown to Facebook users who live within 15 miles of your listing. It then collects the name, email, and phone number that Facebook has on file for any user who opts-in for more information via that listing ad.

There are four different versions of the ad, but they will all look similar to one another.

The title will change depending on the boosting type you choose when boosting a listing. For instance, if you select Open House as the boosting type additional information will be displayed for the event and the ad will reflect that the property has an open house scheduled.

Lead counts will vary by listing and location, and Inside Real Estate cannot guarantee the quantity or quality of the leads, but you can estimate your cost per lead around $4-$9.  

Want more details on how CORE PropertyBoost's ROI breaks down? Click here for more information!

No. If the listing goes off-market for any reason you will not be able to receive a refund.

Check out the LifeCycle PropertyBoost to market your listing through all steps of the listing lifecycle! Never lose an opportunity for visibility again by keeping your ads running longer.

The LifeCycle PropertyBoost ad will run for 4 weeks and update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update!

Technically yes, but it depends. CORE PropertyBoost will allow you to boost any Active listing in your MLS and Inside Real Estate is not responsible for any fees or penalties incurred due to improper boosting.

You will need to check your brokerage's policy regarding rules on marketing other Agents' properties. Your MLS board will also have regulations on this topic and it is your responsibility to stay within all applicable guidelines.

You may only boost other listings with proper permission and only within the context of your brokerage's and MLS board's rules and policies. Because rules vary widely, it is strongly recommended you reach out your Broker and/or MLS to confirm if you are unsure.

Please Note: If you boost a listing from Legacy CORE ListingMachine, the leads will automatically be sent to the Agent with the associated Property Tour Site. Do not boost another Agent's listing otherwise you will be generating free leads for them!

Yes and no. Individual Agents cannot set up CORE PropertyBoost to boost every listing they win, but an Office or Company Admin can subscribe to an Enterprise version of CORE PropertyBoost that will automatically boost all listings won by the Agents in the Office or Brokerage.

Click here for more information!

CORE PropertyBoost uses a "Lead Generation Objective" ad to collect valid contact information from the Facebook user's profile.

Regular Facebook boosts can only send traffic to the listing's property details page on your kvCORE or k+Team website or Legacy CORE ListingMachine property tour site and will not collect information beforehand.

The ad through CORE PropertyBoost will direct users back to the property's details page on your website or your property tour site after first capturing the lead's contact information and adding it to your database.

Yes and no. You cannot choose a target demographic, but you do have the opportunity to change the target city on the purchase page.

Facebook's algorithm does a great job of finding people who might be interested in your listing and who will click on your ad. However, if you'd like to choose your targeting area you may! You can select up to 2 areas between 15-100 miles.

Please Note: Due to restrictions set by Facebook an area may not be less than 15 miles.

Yes! To update and add a targeting area select 'Change Targeting'. Click '+Add Target Area' and select the circle from the 'Center on:' section. Move the circle or change the area as you desire.

Absolutely! To show the price on a Property Boost ad toggle on 'Display Price' when purchasing your ad.

Definitely. After boosting you still have the option to make updates to the target area, image, image overlay, and whether the price displays on the ad. To make edits, go to your PropertyBoost dashboard and select 'Edit Ad' on the boost tile.

Inside Real Estate will create and manage a Facebook page on your behalf through an in-house Facebook account and will send all generated leads straight to your Smart CRM.

Yes! If you boost a listing and then have to make changes, like a price reduction, the ad will update with the new information within 24 hours.

CORE PropertyBoost ads can take up to 24 hours to go live and you will receive a confirmation email once it is published on Facebook.

There are a few assumptions you can make about the leads generated from a CORE PropertyBoost ad that are helpful when planning your conversion tactics:

Keeping these things in mind will help set the stage for successful lead nurturing. 

TIP: Watch this video with our best practices about following up with CORE PropertyBoost leads. 

Yes! You can fuel a very healthy real estate business using just CORE PropertyBoost alone. 

Here is how that might look for you: 

TIP: Remember to use CORE PropertyBoost to close more listing appointments and justify price reductions on some of the listings you have so they sell faster. You can easily use the tracked data on your boosts to prove your recommendations!

Yes! After boosting a listing you can choose to Boost all of your new listings. They will be Boosted for the same timeframe as the original Boost.

Please Note: LifeCycle Boosts are not eligible to be auto-Boosted.

Related Content

CORE PropertyBoost Overview - k+Team

CORE PropertyBoost Overview - Legacy CORE ListingMachine

If you have any questions or need further assistance while purchasing or using CORE PropertyBoost, please reach out to Customer Support via the blue chat bubble to the right or by emailing marketplacesupport@insiderealestate.com!

(Keywords: PropertyBoost, PB, property boost, Facebook boost)