If you are looking to increase your value as a listing Agent to potential and current Sellers, PropertyBoost is a fantastic addition to your listing presentation repertoire.

It offers an easy way to market new listings on Facebook, keep your Seller Clients up to date with your marketing efforts for their property, and increase your chances of winning new listings.

PropertyBoost generates a targeted Facebook ad campaign for each boosted listing to get maximum exposure. This helps impress Sellers, generate demand, and highlight your brand in that first critical week when the listing hits the market, and ultimately sell listings faster.

We will automatically generate traffic reports and send an email to both you and your Seller Client, streamlining your communication process and ensuring your Seller is aware of their property's marketing results.

Now Available: PropertyBoost Motion. PropertyBoost Motion ads put your listing in front of thousands of local buyers with dynamic, eye-catching video ads on Facebook and Instagram. Built from your MLS photos, these motion-based ads grab attention, drive more clicks, and spark real conversations. With boosted visibility, higher engagement, and leads sent straight to your CRM, PropertyBoost Motion Ads are a smarter, more impactful way to market your listings—and close more deals.

This help article is specific to our traditional image PropertyBoost ads. For more information about PropertyBoost Motion, please visit the product page from the Marketplace or our help article.

Once you've logged into your account, you'll be able to purchase a Property Boost from a few different locations in the system. Look for the PropertyBoost icon as you move around the system.

From the Dashboard, select "Boost your most powerful assets" from the Today's Objectives menu. Alternatively, you can click on the ad for your most recent listing which will show in the top right corner of your Dashboard Activity.

Select Listings on the left-hand menu. Select the properties you'd like to boost and click on Boost Property.

From your Listings tab, open the details of any listing and select Boost Property. Click Boost Property, or click Boost this Listing in the PropertyBoost summary box. This is where you can come back once your listing is boosted to review your listing’s progress.

Navigate to your Marketplace tab on the left-hand menu. Scroll down until you see the PropertyBoost tile and click Boost Now.

Once you've begun the checkout process using one of the options above, you can get started customizing your Boost by clicking Get Started.

Note that depending on where you enter the checkout from and/or if you have boosted a number of times before, the first image shown here may not appear for you and you will be directed to the Choose a Listing page to follow the checkout flow from there.

Choose a listing to boost using the property address or an MLS ID.

Once you have selected a listing, the ad preview will update to reflect your chosen property. From here, you have the option to make a number of choices to customize the ad to the listing and to your specific needs. First, you will build your ad, and then you can style your ad. After that you will purchase your ad, and then you are allowed to configure your ad if needed.

First, pick the listing you want to boost, then choose the boost type.

Boost Types Include:

Next, select your ad style—choose from multiple templates featuring agent branding, luxury, modern, or the classic non branded ad look.

Watch this short video to see how the PropertyBoost checkout and options are chosen.

Once you have made your PropertyBoost purchase, you will be asked if you would like to continue with making changes to the ad configuration, or run it as-is. Click Continue if you need to make any changes.

You can make any necessary changes to your ad before it goes live. On the first page, you can change the property, the images, your template, and whether or not you would like to display pricing. The ad preview will display at the far right.

Next, choose your desired compliance text, along with the website users should be directed to after clicking on your ad.

If you have open house dates to add, you can include them in the next step.

Next, select your targeting areas.

In the next step, you can choose to send any seller leads automated reports of listing visits and social media shares, if necessary.

Once you've finished your configurations, click Complete. A Facebook ad will be generated within 24 hours and marketed to Facebook users within a 15-mile radius of the property.

Once someone clicks on the ad they will be asked to submit their contact information, which is prepopulated from their Facebook account, in order to learn more about the listing.

After they submit their information they will be taken straight to your BoldTrail website and shown that listing's details page. That New Lead will then appear in your BoldTrail Contacts, in your daily PropertyBoost notifications, and on your PropertyBoost dashboard.

Did you know that now the more you purchase, the more you save with our discounted pricing tiers? We want to reward you for putting your best asset - your listings - to work through advertising. So, keep boosting and receive pricing discounts as you purchase your 1st, 2nd, and 4th boosts. Accurate pricing will be shown in the PropertyBoost checkout.

Example 2nd boost pricing shown:

To allow you to track your PropertyBoost success, we have a number of places where you can see your ads performance including your Dashboard and your Listing Detail Pages.

Your PropertyBoost dashboard will show you all the currently running ads as well as past ads for previously boosted listings along with impressions, clicks, shares, and leads for each ad.

To access your PropertyBoost dashboard, simply click into the PropertyBoost tab from your Marketplace.

You can quickly edit the ad (including Seller info) by clicking the 'Edit Ad' link.

On each of your Listing Detail Pages, you will see that there is a PropertyBoost reporting area that changes depending on your PropertyBoost activities. If you have boosted the property, it will give you your ad performance metrics. If you have not boosted your listing, it will give you quick access into PropertyBoost to advertise your listing in seconds. If you purchased a 7-day boost, at 6 days into the ad, this section will be where we give you the option to extend your ad at a discount.

When you boost a listing, you have the choice to add in the client's contact information so they can receive daily emails containing the stats for their property.

This is an easy, automatic way to keep them informed of your marketing efforts for their listing and show them the number of impressions, clicks, New Leads, and shares on Facebook that their property generated.

You will also receive a daily email with the same data for each of your boosted listings so you can access these on the go along with your PropertyBoost dashboard.

A final summary email will be sent to you for each boosted listing whose ad is ending so can decide whether to re-boost, extend the ad, or not.

If you have chosen to add your Seller Client's information to their listing's PropertyBoost, they will receive their own version of the final summary email as well.

Each lead generated by a PropertyBoost ad will have two hashtags automatically applied to their contact record in your BoldTrail Contacts for easy filtering: #propertyboost and #pb[first 15 address characters] which looks something like #pb2317MerganzerRo, where the '2317MerganzerRo' is the first 15 characters of "2317 Merganzer Road".

Having a general #propertyboost label enables you to send out general Buyer-specific communications, like a newsletter blast directed towards Internet Buyer leads, while having a property-specific hashtag allows you to send out updates about a particular listing to just those who showed interest, like an Open House announcement.

BoldTrail's default Smart Campaigns list includes a campaign that you can enable specifically for these PropertyBoost leads titled "Property Boost & Facebook Ads Campaign". This campaign contains just three touches: an automatic text message, a scheduled call assigned to you for following up with the New Lead, and a task assigned to you for setting up search alerts based on the listing's details.

If desired, you can edit this Smart Campaign to include more automated communications on your behalf and/or to schedule further calls or tasks for yourself to continue that nurturing.

After setting up the ad you will need to choose a pricing plan that fits your marketing budget.

You can also choose the 7-day ad to start and utilize our ad extension option if you decide you want to extend the ad. The longer your ad runs, the smarter Facebook gets—helping you reach the right buyers at a lower cost per lead. With 7-day ads only, you will receive a reminder email and notice in platform a day before your ad ends. It will allow you to purchase a 3 or 7 day extension at a discounted price.

Automatically market all stages of your listing's life cycle. The revolutionary LifeCycle ad:

LifeCycle ads update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update.

"In order to boost this property, you must be the listing agent or have permission from the listing agent to do so. Using property boost is the sole responsibility of the agent. The brokerage will not be held responsible for misuse or failure to comply with permission requirements. Ads take 24 hours to go live. If you are a lender, please do not boost the listing; your leads will be routed to your company and not assigned to you. If the listing becomes Pending/Under Contract/Sold during the duration of the boost, no refund will be issued for the time used and/or remaining. Any time remaining cannot be transferred to a new listing."