Overview
If you are looking for a way to make your BoldTrail website stand out online, Inside Real Estate's in-house Professional Services team can turbo-charge your website design.
The team will work with you on creating a premium website template with additional features to showcase your business and brand even more so than on the base BoldTrail website template.
To take advantage of this opportunity to work with a website designer, simply log into BoldTrail and navigate to the Marketplace tab on the left.
Search for the Premium Templates & Custom Featured Areas tile and click 'Learn More' to view more information and a short video explaining your options and to purchase this add-on.
After clicking Learn More, you can click on Start Here to view the order form.
Please Note: You must have the 'Hero' theme applied to your site for the customization to show.
Website Template Options
There are three different templates to choose from with different customization options built into each one. Any of the templates can be used to customize an Office, Team, or Agent website.
TIP: Admins, if you purchase one of the two upper-level custom templates for your Office, or Team website the customization will trickle down to the Agents belonging to that Office or Team.
Please Note: The template layout itself cannot necessarily be customized, only the content displayed within the layout.
This template comes with the below options:
Custom Tag Line above Search Bar
9 Featured Areas
4 Calls To Action Areas For Lead Generation
This template comes with the below options:
Custom Tag Line above Search Bar
Custom Search Bar
9 Featured Areas
7 Calls To Action Areas For Lead Generation
This template comes with the below options:
Custom Tag Line above Search Bar
9 Featured Areas
3 Calls To Action Areas For Lead Generation
Included Template Features
Custom Tagline
You can choose a custom tagline to appear above the search bar that can be your personal business tagline/motto or that of your Brokerage.
Example 1
Example 2
Featured Areas
This section of your premium website template can feature up to 9 areas of your choosing. Usually, these are the main areas you cover as a real estate agent or that your Office/Brokerage covers.
There are a few different ways to customize this add-on, so please be prepared to discuss your preferences with the Professional Services Representative.
Example 1
Example 2
Calls to Action
Depending on the premium website template option you've chosen, you will have either 3, 4, or 7 calls to action available.
While we do have some recommended and popularly used options for you to choose from, there is flexibility around these so please be prepared to discuss your preferences with the Professional Services Representative.
Custom Website Widget Add-ons
You will notice on the Marketplace tile as well as the Premium Website Template order form that there are additional à la carte options that can be purchased with or without a Premium Website Template.
Whether you are looking for a way to supercharge your default BoldTrail website template or want to enhance your personalized Premium Website Template, custom website widgets can bring a fresh facelift to your online presence and help you capture more leads.
Website widgets include the below options:
Multiple Featured Areas with Images
One Local Featured Area
Lead Generation Chat Widget
Calls to Action
Mortgage Calculator
Carousel Slider Images
"Meet the Team" Section
Mobile Responsive Single Video
You can purchase one or more at a time by logging into your account and clicking on the Marketplace tab from the main navigation on the left-hand side.
Featured Areas
There are two types of featured area widgets that are available for purchase:
9 Featured Area Tiles
Single Featured Area
Featured Area Tiles
The most popular widget is the featured area tiles section. This allows you to choose up to 9 individual areas that you specialize in and spotlight them on your website's home page.
The tiles' design can be customized along with the areas, so please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
In order to create these, you must build each area link that the tile redirects a visitor to when clicked on.
To learn more about creating these links please watch this video:
Single Featured Area
Another easy way to bring attention to an area you specialize in is to feature it by itself on your homepage. This area can be used to feature a specific city, neighborhood, or zip code.
Alternatively, you could feature specific listings in this area like Open Houses and Most or Least Expensive listings, etc..
Please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
Lead Generation Chat Widget
This handy little chat widget replaces the default Facebook Messenger chat widget in the bottom right corner of your BoldTrail website, but instead of staying on your home page, it will actually follow visitors around as they click on each web page!
It displays your profile image, contact information, social media links, and common search links along with a few other options.
This is another easy way to capture lead information since it asks visitors to log into their account on your website and if they do not already have one they will be asked to register in order to gain access to further functionality, like saving favorite properties.
Calls to Action
The second most popular widget add-on is the calls to action section. While your Professional Services Team Representative will have some default suggestions, these action areas can really consist of anything you would like.
Commonly used calls to action include featuring your mortgage lender, recruiting agents to your team, and seller valuations.
Please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
Mortgage Calculator
A mortgage calculator widget is always a good addition to any real estate website and you have two options to choose from with this Marketplace Add-on.
Simple and Elegant
Modern and Compact
The widget will be built into a Custom Page and added to the top navigation bar of your website as an additional tab.
Carousel Slider Images
This interactive sliding widget allows you to choose up to six vertically skinny images and link them to another page, commonly used as a listing type spotlight.
Because this can be heavily customized please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
"Meet the Team" Slider
If you have a team and would like to feature all your agents then this nifty slider will offer you a lot of flexibility when doing so.
Please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
Mobile Responsive Videos
Most consumers prefer to watch a short video over reading through an article or a chunk of text, so capitalizing on that preference is a very smart move!
You can do so with the mobile responsive video add-on that offers two solutions:
An individual video showcasing you, your business, your team, or anything else you would like your website visitors to see on your home page.
Up to 6 individual smaller video tiles showcasing a multitude of options, like community spotlights, video testimonials, or snippets about buying vs. selling info.
Please be prepared to discuss your preferences with the Professional Services Team Representative assisting you.
TIP: Because the videos need to be uploaded onto YouTube prior to building this section out, you can prepare ahead of time by adding them to your personal YouTube channel and making them Public.
Ready to purchase a widget add-on? Click here to go to your Marketplace tab!
Frequently Asked Questions
What are Premium Website Templates?
Premium Website Templates are an easy, hands-off way to take your existing BoldTrailwebsite template and apply expert design knowledge to create an attractive home page.
Inside Real Estate's in-house Professional Services team use the website customization tools that are already available to you within BoldTrail and take them above and beyond their functionality, incorporating them into more advanced methods of styling and display.
To schedule a consultation, click here.
What are the differences between the templates?
There are three different website templates to choose from. The main difference is the number of Featured Areas that come with each template.
What does the process look like?
There are 4 different stages to the overall process, from beginning to end.
Purchase
To order a Premium Website Template, simply log into BoldTrail and navigate to the Marketplace tab.
Search for the Premium Templates & Custom Featured Areas tile and click 'Learn More' to view more information and a short video explaining your options and to purchase this add-on.
After clicking Learn More you can click on Buy Now to view the order form.
Confirmation
You will receive an email acknowledging the order and it will include a Getting Started Form.
Once you have completed the Getting Started Form one of our Professional Services Representatives will create a mock-up design for you within 1 to 2 business weeks.
Collaboration
While the Professional Services Website Developer creates the mock-up for you, they may occasionally reach out to work with you on your preferences via email or phone.
You have 2 revisions available once the initial mock-up is completed.
Please Note: It is important that you compile the full list of changes you would like to make for each revision instead of sending them individually to the Professional Services Team.
A revision is used after the Professional Services Team makes the requested change(s), so if you have a list of 5 edits, but send them one-by-one, you would only see the first 2 changed and have no further revisions available. To avoid this, you would need to send all 5 to the Professional Services Team Representative which would count as your first (or second) revision.
Approval
Upon receiving your approval of the final mock-up, the Professional Services Team will publish your newly designed website template on your BoldTrail subdomain and it will be live shortly thereafter to the public online.
Why should I order a Premium Website Template?
There are many reasons why you may want to use a Premium Website Template, but some of the most important are:
Increased website engagement through the Featured Areas
Increase in lead generation through the Calls to Action
Increased SEO via additional home page content that provides Google with more keywords to index
An overall more professional and personalized website that stands out online
How do I create the Featured Area URLs that the Getting Started Form is asking me for?
In order to build the Featured Area links, please review this video:
Can I edit the template myself?
Yes! Because the Professional Services Team uses website editing tools that are already available to you within BoldTrail, you will retain access to both the tools and the customizations that the team has published for you.
There are two areas you might wish to edit:
The Content
The Images
Editing Content
To access the editor, click on the 'More' > 'Website Management' tab from the main navigation to the left of your BoldTrail account.
Then, click on the "Go To Site Editor" button to the right.
You will be taken to the website editor which shows your BoldTrail website's home page with a table of editing options that you can use to view the HTML code the Professional Services Team used to customize your website.
Editing Images
In the future, you may wish to change some of the initial images you approved during your revisions and you may do so by following the above steps for editing content.
Once you find the string of code for the image you would like to swap out, you can replace it with your new image's link.
Please Note: The new image must be hosted online and its URL should be used to replace the existing image's link.
Recommended Image Dimensions
Header Images - 1900px wide by 650px high
Featured Areas Image - 440px wide by 300px high
Can I use a custom domain with my Premium Website Template?
Yes! Because Premium Website Templates only affect the home page design of your BoldTrail website, you will still be able to use a custom domain for your website.
If you would like to know more about purchasing a Vanity Domain Add-on, please click here.
Can I add Custom Pages to the Premium Website Template?
Yes! Because Premium Website Templates only affect the home page design of your BoldTrail website, you are still able to add Custom Pages to your website and adjust the default navigation in the top menu to display a quick link to the page.
If you would like to learn how to add Custom Pages, please click here.
Can I display Exclusive, Coming Soon, or Sold listings on my Premium Website Template?
Yes! Because Premium Website Templates only affect the home page design of your BoldTrail website, you can add Exclusive, Coming Soon, or Sold listings to the Listings tab in your BoldTrail account and have them automatically display on your website.
To learn more about adding these types of listings, please click here.
Who do I contact if I have a question or problem with my Premium Website Template?
If you have already purchased a Premium Website Template and have questions or issues, please email Professional Services at professional@insiderealestate.com.
If you have not already purchased a Premium Website Template and would like to learn more, please see the additional article we have linked below or click here to schedule a consultation.
If you have any questions or need further assistance, please reach out to Customer Support via the blue chat bubble to the right or by emailing support@insiderealestate.com!