Understanding the Dashboard Page
The Dashboard page serves as a hub for comprehensive data representation, displaying various sections that offer crucial insights into your real estate business. This primary section on the Dashboard encompasses three core areas: office stats, active listings, and sales volume. Here, you'll find an overview of essential metrics and performance indicators relevant to your business operations.
Company Market Stats
Within this section, the Total Sales Volume is highlighted alongside a colored percentage, providing a comparative view against the previous year's figures. This comparison offers valuable insights into the company's performance trends over time.
The Total Pending Sales metric provides a comprehensive count and accumulated value of closed sales that are currently pending. This metric serves as a valuable indicator of ongoing sales activities that are in progress but have not yet been finalized. By tracking these pending sales, you can gain insights into the current state of transactions and anticipate forthcoming revenue once these sales are completed and finalized.
The Total Sales Volume metric signifies the cumulative sum of all sales within a specified timeframe. It not only offers an overview of the total sales performance but also provides a comparison with the previous year's sales volume. This comparison, highlighted through percentage changes and variance in amounts, enables users to gauge the growth or decline in sales over time, aiding in strategic planning and forecasting.
The DOM (Days on Market) over 60 days metric showcases the count of properties or listings that have remained unsold on the market for more than 60 days. This metric is a key indicator of the properties experiencing extended durations without sale completion. By highlighting the percentage change and variance in count concerning the previous year, you can identify market trends and potentially strategize on pricing or marketing approaches for properties with extended market durations.
The Avg Sales Price metric represents the average selling price achieved across all agents within a specified timeframe. This metric provides a clear insight into the typical pricing trends within the market. By understanding the average sales price, you can assess market competitiveness, agent performance, and overall pricing trends, aiding in decision-making processes related to property valuation and market positioning strategies.
Market Share and Recruiting Pipeline
The Market Share component furnishes information about your market presence across connected MLS platforms, offering a glimpse into your market reach.
The Total Market Active Listings metric represents the comprehensive count of all available listings within the MLS network connected to the system. It serves as an aggregate measure of all properties currently available for sale, providing users with an understanding of the overall inventory within the market.
The Total Market Volume metric indicates the cumulative market size amount encompassing all properties within the connected MLS network. This metric not only offers an overview of the market's size but also provides a comparison with the previous year's market volume. The percentage and amount comparisons aid in evaluating the growth or reduction in the market size over time.
The Share of Market Active Listings metric signifies the percentage of your brokerage's share concerning the total active listings available within the connected MLS. This metric offers insights into the brokerage's market presence and competitive positioning in relation to the overall available listings.
The Share of Market Volume metric indicates the percentage of your brokerage's share concerning the total market volume across active listings within the connected MLS network. This metric, accompanied by percentage and amount comparisons from the previous year, allows users to assess changes in market share, offering insights into the brokerage's performance and presence within the market landscape.
Active Recruiting Pipeline
Simultaneously, the Active Recruiting Pipeline showcases the number of individuals actively being recruited. It also tracks your progress toward a predefined Recruiting Goal within your profile, aiding in goal tracking and evaluation of recruitment strategy.
Performance Insights and Closed Sales
The Balance Report by Total Volume segregates agents into top, middle, and low performers based on their sales volume. This helps in understanding individual agent performance more distinctly.
Moreover, the Closed Sales Volume Section provides vital Year-over-Year (YOY) statistics, offering insights into closed sales performance trends over 12 months.
Individual Office Data and Sales Map
The Individual Office Data table offers a detailed breakdown of metrics specific to each office, allowing for a more granular view of performance across various branches.
Additionally, the Sales Map visually presents points corresponding to active, closed, pending, and expired listings or transactions on a geographical map.
Utilizing Filters for Precision
At the top of the Dashboard, filtering options are available. These filters allow users to refine data by office or predefined time periods, with the "Last 365 Days" serving as the default view. By navigating through these sections and utilizing filters, you can extract valuable insights, enabling better-informed decision-making and a comprehensive understanding of business performance within BoldTrail Recruit.