When launching a PropertyBoost campaign, it is normal for statistics to take up to 48 hours to appear. If issues persist after this timeframe, confirm your campaign is active and the targeting is correctly set up. Reach out to Inside Real Estate Support if needed. These steps help ensure tracking and visibility.

What is PropertyBoost?

PropertyBoost is one of the easiest ways to get exposure for your listings and generate affordable leads from them.

PropertyBoost automatically creates a Facebook "Lead Generation Objective" Ad that is shown to Facebook users who live within 15 miles of your listing. It then collects the name, email, and phone number that Facebook has on file for any user who opts-in for more information via that listing ad.

What does a PropertyBoost ad look like?

There are many different versions of the ad template, plus you have the ability to add agent branding if you wish. Below are a few sample ads. We are always innovating these ads for you, so see the PropertyBoost checkout for the newest options.

The title will change depending on the boosting type you choose when boosting a listing. For instance, if you select Open House as the boosting type additional information will be displayed for the event and the ad will reflect that the property has an open house scheduled.

What would my cost per lead and return on investment look like?

Lead counts will vary by listing and location, and Inside Real Estate cannot guarantee the quantity or quality of the leads, but you can estimate your cost per lead around $4-$9.

Want more details on how PropertyBoost's ROI breaks down? Click here for more information!

If the listing goes off market during the boosted timeframe can I cancel the ad or receive a refund for the time it isn't Active?

No. If the listing goes off-market for any reason you will not be able to receive a refund.

Check out the LifeCycle PropertyBoost to market your listing through all steps of the listing lifecycle! Never lose an opportunity for visibility again by keeping your ads running longer.

What is the LifeCycle PropertyBoost?

The LifeCycle PropertyBoost ad will run for 4 weeks and update as your listing updates in the MLS. From Just Listed, Open Houses, and even Sold, this ad will cover you for every update!

If I don't have an Active listing can I boost another Agent's listing instead?

Technically yes, but it depends. PropertyBoost will allow you to boost any Active listing in your MLS and Inside Real Estate is not responsible for any fees or penalties incurred due to improper boosting.

You will need to check your brokerage's policy regarding rules on marketing other Agents' properties. Your MLS board will also have regulations on this topic and it is your responsibility to stay within all applicable guidelines.

You may only boost other listings with proper permission and only within the context of your brokerage's and MLS board's rules and policies. Because rules vary widely, it is strongly recommended you reach out your Broker and/or MLS to confirm if you are unsure.

Can I set up PropertyBoost to automatically boost every listing I get?

Yes and no. Individual Agents cannot set up PropertyBoost to boost every listing they win, but an Office or Company Admin can subscribe to an Enterprise version of PropertyBoost that will automatically boost all listings won by the Agents in the Office or Brokerage.

To learn more about Enterprise PropertyBoost, click here!

Why is PropertyBoost better than a regular Facebook boost?

PropertyBoost uses a "Lead Generation Objective" ad to collect valid contact information from the Facebook user's profile.

Regular Facebook boosts can only send traffic to the listing's property details page on your website or Legacy ListingMachine property tour site and will not collect information beforehand.

The ad through PropertyBoost will direct users back to the property's details page on your website or your property tour site after first capturing the lead's contact information and adding it to your database.

Can I pause or cancel a PropertyBoost ad if my listing goes off-market?
No, Property Boost ads cannot be paused or transferred to a new listing if your property goes off-market for any reason. Once an ad is launched, it cannot be paused or restarted later.

If your listing goes Pending, Under Contract, Sold, or is taken off-market, the ad will continue running as scheduled. No refunds or credits will be issued for any remaining days on the boost. If you need to end the ad early, you will need to contact Support, but this does not allow for a re-boost or refund.
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What if my listing comes back on the market?
If you have Subscription PropertyBoost and credit remaining, you can ReBoost the ad from the Complete tab by selecting ReBoost.

If you do not have credit remaining, you will need to purchase a new boost, as remaining time from the previous boost cannot be carried over.
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For further assistance, please contact Support to confirm if your specific case requires any manual adjustments.

Can I set the targeting for my PropertyBoost ad?

Yes and no. You cannot choose a target demographic, but you do have the opportunity to change the target city on the purchase page.

Facebook's algorithm does a great job of finding people who might be interested in your listing and who will click on your ad. However, if you'd like to choose your targeting area you may! You can select up to 2 areas between 15-100 miles.

Can I Boost the same listing in two cities?

Yes! To update and add a targeting area select 'Change Targeting'. Click '+Add Target Area' and select the circle from the 'Center on:' section. Move the circle or change the area as you desire.

I want the listing price to display on the ad so it's clear for Buyers. Can I do that?

Absolutely! To show the price on a Property Boost ad toggle on 'Display Price' when purchasing your ad.

I've boosted my listing but now I want to make changes. Is that possible?

Definitely. After boosting you still have the option to make updates to the target area, image, image overlay, and whether the price displays on the ad. To make edits, go to your PropertyBoost dashboard and select 'Edit Ad' on the boost tile.

Is the PropertyBoost ad run through my Facebook Business page?

Inside Real Estate will create and manage a Facebook page on your behalf through an in-house Facebook account and will send all generated leads straight to your BoldTrail Contacts.

Will changes to the property's details in the MLS update the ad?

Yes! If you boost a listing and then have to make changes, like a price reduction, the ad will update with the new information within 24 hours.

What kind of websites are allowed to be selected for a Property Boost ad? Can I use an external website?

You may only select a BoldTrail website when setting up a Property Boost. There is not currently a way to add an external website.

How soon does my PropertyBoost go live?

PropertyBoost ads can take up to 24 hours to go live and you will receive a confirmation email once it is published on Facebook.

How should I nurture PropertyBoost leads?

There are a few assumptions you can make about the leads generated from a PropertyBoost ad that are helpful when planning your conversion tactics:

Keeping these things in mind will help set the stage for successful lead nurturing.

This is awesome! Can I build my entire real estate practice around PropertyBoost?

Yes! You can fuel a very healthy real estate business using just PropertyBoost alone.

Here is how that might look for you:

Can I subscribe so that my new listings are automatically boosted?

Yes! After boosting a listing you can choose to Boost all of your new listings. They will be Boosted for the same timeframe as the original Boost!