WEEK 1 - Getting Familiar with Kunversion+ (K+)

Training Topics

To-Dos

This is to help you get familiar with what the system will trigger for you, the agent, from a contact perspective. Add in your Contacts in K+ also add in yourself as a contact but do not use your K+ email or phone/cell, insert a personal number and email so you can preview what the leads will see. Set up Listing Alerts and Get Familiar with Drip Campaigns We also recommend leaving the defaults in place and building your own Drip Campaigns for targeted audiences As the ContactOpen an incognito window on your browser Go to the domain for the agent as the lead shop for 5 consecutive days (look at homes on the domain)Save a home, ask a question, schedule a showing As the AgentText yourself a listing (then reply from the lead) Send yourself an email send yourself, as a contact, Millions Mapped (bookmark URL / download as lead)

Get ready to work Leads & SOI

Taking a little time at the outset will empower your leads and contacts going forward.  Work with our Lead Configuration Specialists to make imports a breeze.

 

WEEK 2  -  Empower Your Current Business

Training Topics

To-Dos

Pick 3 ways K+ can empower your business:
Applying K+ to your current business can empower activities you are already engaged in, and drive more results.

  • Determine areas you’d like automation & intelligence to help your business: Open HousesMarketing Listings:  Coming Soon, Just Listed, Just Reduced, Just Sold, Circle Prospecting / Farming, Seller lead-Gen, Door Hangers, MailersWorking with Buyers: Google & FB Ads, Target Loan Programs, Niche Markets (military, luxury, 2nd home, etc)
  • Create 3 short, written “Business Application Plans” on how you can leverage K+ to help your business
  • Learn what you need to do, and execute your plans

Business Application Plans

Example:  I will add my sphere to the CRM and turn on a referral campaign, begin using the Open House App on every Open House and posting my new listings on FB with the IDX Squeeze Pages to help me get 30 new leads and 4 qualified prospects / mo.
 

WEEK 3  -  Driving Leads & Growing Your Sphere

Training Topics

To-Dos

Begin Driving New Leads & Growing Your SOI:
Proactive Lead Generation is about having a balance of new blood in the pool as well as increasing the size and engagement in the pool.

  • Drive Leads to IDX Squeeze PagesSingle Property: Coming Soon, Just Listed, Open House, Just Reduced, Just SoldMulti-Property (Search): Put in the search the main thing everyone wants in your market and post to groups on FB (ie. Pool homes in San Diego under 700k)
  • Drive Leads to Landing PagesSeller Ad with Address Capture Landing Page - Target on FBBuild a Video & Lead Generation Landing Page - Post in FB groups for Free Vid
  • Boost a Post (Paid)
  • Execute the SOI 10x10 (link is above within Week 2 training topics)
  • Set a recurring Calendar Task (every 90d) to send email to sphere for referralsYou can also use the Mass Email, Mass Text tool within K+ for a targeted message for niche groups
  • Set Lead-Gen Goals Below with how you’re going to accomplish them

WEEK 4 - Committing to the Program

Training Topics
Review Time-Blocking Best Practices (Link)
Ask the top 3 agents you know how they manage their day/week/mo
To-Dos
Create a Daily Plan for Success (and STICK TO IT):
Technology alone can’t make you successful, however leveraging the best tools within K+ with a committed, consistent plan of attack can help you drive big results towards success

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